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When we are promoting a specific animal or event like a sale we want to ensure we promote it through the right mediums - maximising exposure to our target audience


QA& QA& When is your most busy time for tours? ’


It is fairly spread out throughout the year but certainly the time between Madison and finishing just after the Royal Winter Fair in November would be our busiest times.


How many shows would you attend a year? We attend between six and 10 shows per year.


What are your showring highlights? Aingers Advent Bambi EX94*RC being named 1st


Senior 3-year old and Intermediate


Champion at the 2013 Royal Winter Fair was the most recent highlight. She marks our 3rd Intermediate Champion from the Royal which we are very honoured to have had. Rockymountain Talent Licorice EX95 is also a highlight. She was sold in the 2011 International Intrigue that was held at our farm. She was Intermediate Champion at the 2010 Royal Winter Fair. The other would be Blondin Lyster Beauty EX92 who was sold privately to David & Jeremy Hoese from the USA. She was Intermediate Champion at the Royal in 2007 and Intermediate Champion at the WDE in 2008. We still have a lot of family members from this great family.


Which show do you do the most business at? We look at every show as a business opportunity. Whether it is to promote the genetics we are working with or to sell a good young cow, we treat every show as an opportunity.


Which of your cows is drawing the most interest at the moment? Ainger Advent Bambi EX94*RC would certainly be an exciting young cow we are working with after recently being named Intermediate Champion and 1st


Senior 3-year old at this past Royal Winter


Fair in Toronto. Val-Bisson Shottle Imelda VG89 has been creating a large amount of interest being the dam of Doorman and her soon to be released high type Red Carrier son – Blondin Integral. He is the #1 Type RC sire on the GLPI scale.


How many cows would you flush a month? We flush on average four cows per week, with large weeks being as many as 10 animals.


Which do you find most interest in – your high type or index animals? Both have their market and their place. We have customers looking to purchase genetics based on pedigree, to build their herd around a cow family, while others are looking to make a show winner and others are wanting to put a bull into AI.


Do you feel that times have changed in today’s market and you have to have genomic females to remain competitive in the genetic industry?


The market today is very fast, the access to information, the speed of sharing photos and events, everything happens fast. But that said genomics is just one niche in this great industry. If your goal is to put sons in AI then yes you will need to have animals with high genetic values, however each breeder needs to decide what their goals are and work towards those. If genomics are not your goals for your breeding program that is totally fine, there are so many different niche parts of this industry that each breeder needs to decide what they would like to achieve and work towards it.


ABOVE The farm welcomes visitors every day.


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