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RIGHT Rockymountain Talent Licorice EX95 was Intermediate Champion at the 2010 Royal Winter Fair and All-Canadian 4-yr old. She sold the follow- ing year for $420,000 at the International Intrigue sale held on farm at Blondin.


RIGHT Simon with Rockymountain Talent Licorice EX95. Blondin are working with several of her daughters.


OPPOSITE LEFT Simon Lalande and Kim Côté are the seventh generation of his family on the farm, they are pictured with their four boys Olivier, Nicolas and six-year old twins Thomas and Anthony.


QA& QA&


What are your breeding goals and what ‘type’ of cow do you strive to breed?


Each mating we do on the farm is specifically designed at improving that individual animal. We strive to improve each generation. We take into account the things we would like to improve about the animal and put it against the bulls we have available. We take a look at the bulls available and discuss as a team to decide which bulls to use. It is the same process for deciding the breeding goals on the genomic animals. We will look both at the animal herself and at her genomics to decide what fits best with that animal and which areas they need to be improved on. Also keeping a close eye on the inbreeding levels.


Is selling cattle/ embryos the biggest income of the business? Yes this is the largest part of our business. It makes up about 75% of our business.


What is your most important marketing tool? (i.e. shows, farm tours, website, social media) We can probably not pinpoint one specific item as being the most important. It would be a combination of all those things working together to help create the Blondin brand and image. Combining shows/sales with social media shares what we are doing with thousands of people who cannot be there at the show but are interested in how it goes. Social media is a huge part of our marketing and allows us to connect with breeders from around the world and build relationships with them. Overall we use all of those items to help promote what we are doing and the genetics and cattle we are working with.


Which publications do you advertise regularly in?


No-one specific publication as it depends which animal or event we are looking to promote. We look at each individual cow and decide which publication or media she best fits. We want to spend our marketing budget


efficiently, so when we are promoting a specific animal or an event like a sale we want to ensure we promote it through the right mediums – maximising exposure to our target audience. To boost exposure we spread our promotions over a large number of publications and media.


How many hits do you get on the website? We have over 5,100 ‘Likes’ on Facebook and our website averages around 50 hits per day with peak days seeing 200 or more hits per day.


How many people visit the farm a year on average? It is tough to know exactly, but almost each day we will have a visitor or group to the farm.


How important is making a good impression to visitors that come to the farm? Extremely important. We love having people to the farm to see the cows. For many of the visitors to the farm they may be far from home and we are very humbled that they would take the time to visit us. We want to be sure everything (cows, barn, landscape) is looking good and that they truly enjoy their visit to the farm and remember their visit to Ferme Blondin.


OVER 5,100


LIKES ON FACEBOOK THE JOURNAL AUGUST 2014 23


Photo by Cowsmo


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