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Pacific Islands: The most beautiful voyage in the world? How to sell cruising in the South Pacific p41; Thomas Rebergue, chief marketing officer, on Tahiti Tourisme’s rebrand p44


My youngest nephew, who is about to turn six, has been obsessed with cars and trucks since his toddler years, so Diggerland

was guaranteed to be a hit with him – and his older brother. I don’t have the same levels of

appreciation for a yellow JCB, so I was less enthusiastic about the prospect of spending a day surrounded by them. But to my surprise, Diggerland

turned out to be a great day, and a hit with adults and children alike. My family and I visited the Kent

park (advance tickets £16.99pp). There are three more in the UK – in Devon, Durham and Yorkshire. Staff acknowledged that the queues

during our visit on a sunny Sunday were inexplicably shorter than usual – we waited five minutes at most for a ride. It was a well-run attraction and a safe environment in which children could live out their Bob the Builder fantasies. The USP is that Diggerland gives

adults and children the chance to ride and drive construction machinery. They can take the controls of a six-ton digger to turn over a pit of mud; dig for treasure and play skittles at the helm of smaller diggers; and drive dumper trucks and tractors. There’s a Dig-a-Round version of a merry-go- round, a SkyShuttle for a great view of the park and across the Medway river to Rochester – and those with a strong stomach can brave the SpinDizzy. More driving opportunities are presented with mini-Landrovers, dodgems and electric go-karts. Even after


To read blogs and reviews from the TTG features team, see


five hours in the park, we still had to drag the boys away. There’s something

surreal about seeing your five-year- old nephew in sole charge of a JCB, but with speed dials fixed at dead slow, all other functionality disabled, and staff keeping a careful eye at every ride, I felt relaxed. Even if he had wanted to be mischievous, there was no way for him to run amok. The look on both my nephews’

faces was a sight to behold. It was a

mix of adult-like concentration and heart-warming glee, as they discovered what it was like to actually drive life-size versions of the toys they play with every day. Truth be told, I also quite enjoyed channelling my inner Bob – or should that be Wendy? The final verdict on Diggerland?

I dig it. 17.07.2014 33

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