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TTG Toolkit SELLING POWER


Italian job well done


29 This week in your toolkit


Technology New data analysis tool Fluxifi aims to dig deeper into what’s being said on social networks p26


Marketing Magic How to ensure customers do not unsubscribe from your email messages p28


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Got any business-related issues you’d like TTG to cover? Email toolkit@ttgdigital.com


Good Business Pauline Prow from the Monarch Foundation discusses the charity’s aims and beneficiaries p29


Mystery Shopper We head to Chorley with a request for a relaxing break in Fiji on a budget of £5,000 p30


30


tells me while serving a plate of penne all’arrabbiata and proffering Parmesan. Over the course of a leisurely lunch on a bright Thursday afternoon in the Berkshire village I begin to see why locals refer to Tony Bassett as “a special guy.” Typically La Sorrentina is closed


T


for lunch, but Adriano has opened up exclusively for us, upon the request of Bassett, sales development manager at Sunninghill Travel. It’s a move not only indicative of his standing within the local


ony e veramente un uomo speciale,” Adriano, the chef-patron of La Sorrentina in Sunninghill,


community, but also of his powers of persuasion. After all, it only took one phone


call for Bassett to convince old friend and ex-colleague, Peter Kirk, to purchase a travel agency in December 2011. The shop, at the time known as Specialist Travel, had been declared bankrupt and put up for sale. “The business was offered to


me for a song on December 17, 2011 and the rent needed to be paid on January 1, 2012,” Bassett explains. “I hadn’t the time or opportunity to meet with a bank or establish reasonable terms with merchant services.


Two and a half years ago, Tony Bassett took on a bankrupt agency in Sunninghill, Berkshire. He tells Chloe Cann how he has turned its fortunes around and why he’s reconnecting with his Italian routes


Katherine Lawrey 020 3714 4112


24


Chloe Cann 020 3714 4113


17.07.2014


Matthew Parsons 020 3714 4109


Abigail Challenor 020 3714 4111


Bassett took over the reins in January 2012, and the store became a Kuoni specialist agent in March 2013


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