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31 This week in your toolkit


Technology Genesys’ Paul Richer on how ‘digilution’ within the travel industry is far from over p29


Selling Power Chloe Cann chats to Lloyd Morris, a young travel agent from Regal Travel tipped to go far p30


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Got any business-related issues you’d like TTG to cover? Email toolkit@ttgdigital.com


Good Business How to look after yourself and stay healthy while working in a busy travel agency p31


Mystery Shopper A week’s self-catering holiday in Gozo is the challenge we set in Wakefield


32 p32


What does it take to pass the Butlin’s Redcoat interview process and work for a company named by The Sunday Times as fourth best to work for in the UK? DebbieWard finds out


B


utlin’s once a year holds a wave of auditions for its famous Redcoats, whittling down a database


of around 500 applicants to 30. Interviews with up to 100 applicants at a time incorporate icebreaking group exercises, a short one-to-one interview and a talent spot. While it’s common to get pushy


types jostling for attention in the group activities, they’ll often come unstuck in the personality interview and with customer service questions, says Butlin’s entertainment experience manager Jamie Thomson. “Sometimes I’m really humbled,


when an 18 or 19-year-old comes in – they’ve only worked in McDonald’s and they feel that’s not representative of being a Butlin’s Redcoat. But they actually have great customer skills. Many a time these are the people who really stand out and shine, and guests have great relationships with them. If they’ve got a hidden talent you can bring to the table, that’s a bonus.” Influenced by shows like


Katherine Lawrey 020 3714 4112


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Chloe Cann 020 3714 4113


13.03.2014


Matthew Parsons 020 3714 4109


Abigail Challenor 020 3714 4111


The Voiceand The X Factor, singing is the most popular talent would-be Redcoats like to display but ventroloquists, magicians and poets have also auditioned.


Thomson: “we want to see your potential’


“All we’re trying to do is find that nugget that we can work with,” says Thomson. But he has also pulled the plug on


some disaster auditions. “We’ve had two or three do a sketch and use the ‘F’ word. If they think that’s appropriate at the interview stage, then what’s to stop them going out and doing that in front


Anderson: “I’m a Butlin’s boy”


of an audience?” And if a would-be Redcoat has two left feet, and their singing would scare a cat, he has words of reassurance: “Don’t worry if you can’t sing or dance, we want to see you, your personality and your potential.” And when nerves are an


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