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Luxury Travel checking in


Photos on the fly A new service that arranges for a photographer to take documentary-style professional images of people on their travels has launched in the UK and is looking to the trade for support. Flytographer will pay 10% commission to agents and covers 75 destinations.


Missoni deal at an end Carlson Rezidor Group has terminated its agreement for the development and operation of Hotel Missoni, with the two hotels in Kuwait and Edinburgh ceasing to operate under that brand by June 30. Others had been planned for Mauritius Oman, Qatar, Turkey, Brazil and Mauritius but deals have now been ended.


Heston finds perfection Heston Blumenthal’s restaurant at Terminal 2, The Queen’s Terminal, at Heathrow is to be called The Perfectionists’ Cafe when it opens in June. The menu will celebrate some of Britain’s favourite dishes.


Maitre at work Villas de Maitre has launched its latest range of designer villas under the Art de Vivre umbrella and is keen to work with agents on bookings. The villas are in locations including Cape Town, Cote d’Azur and Ibiza, with one featuring a private underwater disco.


20 13.03.2014


For the latest luxury travel news, visit ttgluxury.com


We do, declares If Only as it launches Indian Ocean romance campaign


IF ONLY hopes to turn agents onto its weddings and honeymoons programme with a new romance campaign, writes Pippa Jacks. Around 300 agents have been


selected to receive a two-metre tall, free-standing promotional tower displaying special offers from four partner hotels in the Indian Ocean. The campaign, which uses the


strapline “From today until your special day, we do”, will run for eight weeks, with agents offered extra Love2shop vouchers. “We’ve always done weddings and


honeymoons, but we aren’t particularly known for it,” said marketing manager Tom Higgins. “But it is a strength of ours; several of our own team have even had their own weddings in Mauritius.” If Only is running the promotion


with Air Mauritius and hotel partners including Heritage Awali, St Regis, Constance Belle Mare Plage and Sugar Beach in Mauritius, which are offering both wedding and honeymoon deals; and Shangri-La’s Villingili Resort in the Maldives, which


Barrhead mulls more luxury stores after bookings rise


Pippa Jacks


BARRHEAD TRAVEL’S new luxury- themed store has helped the Scottish agency attract new clientele and more than trebled average booking value. The “luxury lifestyle store”,


where customers are welcomed into tropical cabanas and offered champagne, opened in central Glasgow in December. Managing director Sharon Munro


said its location in the financial district, close to companies such as KPMG and Ernst & Young, was


proving good for business. She revealed the average selling at


the new store was £8,720, with the Indian Ocean and the Far East top sellers. In comparison, Barrhead's nearby Oswald Street concept store, open for 12 years, sees an average selling price of £2,395. Barrhead spent more than


£200,000 fitting out the store, but Munro said the investment had been “well worth it” and hinted there are “a handful” of other locations in Scotland which would work for additional luxury-focused stores. Munro said she expects the


is offering a honeymoon deal only. “We created ‘totem poles’ for


agents when we launched our Asia programme and agents loved them,” Higgins said. “But these are even taller, and really get noticed, whether on the shop floor, in the window, or at a wedding fair.” The campaign will take over If


Only’s website, where agents will find a quiz and a chance to win a place on


a fam trip. Other agents are also invited to take part in the incentive. New documentation will be sent


once the couple has confirmed their booking, and designer photo frame will be sent out with tickets. Higgins added that 96% of business came through the trade and said paying commission on every element of the booking – even taxes – continued to help set it apart.


The two-metre “totem pole”, and participating resort Shangri-La’s Villingili, Maldives


agency's 55 stores to have increased to 60 by the end of this year, and hinted movement into England could happen within 12-18 months. She attributed Barrhead’s positive


start to 2014 to the group’s increasingly specialised approach, including separate teams for Canada and cruise. “The fact that we specialise means that if one area dips, we can concentrate on another,” she explained. Working with tourist boards is also beginning to bear fruit: “We do enough volume that we’re important to tourist boards now; it takes time to build up those relationships but they can see we deliver the results.” The new premises also house Barrhead’s flights department, and its corporate travel division.


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