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Philpot: Ship size is a neglected selling point

Edward Robertson

AGENTS NEED to do more to educate customers about how different-sized ships can impact the type of cruise they choose. Speaking following the launch of

Fred Olsen Cruise Lines’ 2015-16 cruise programme, sales and marketing director Nathan Philpot said first-time cruisers often remain oblivious to the impact of ship size. He added: “There’s a confusion

among consumers; they think a ship is a ship but they wouldn’t confuse a London boutique hotel with a Sandals all-inclusive hotel. “That awareness doesn’t really

exist in the cruise market. People are more focused on the destination and that’s what drives their decision, choosing destinations they will visit. “What the ships do is decide what kind of destinations they


Princess discount to celebrate 100 years of the Panama Canal

PRINCESS CRUISES is offering discounts on its Panama Canal cruise as the engineering marvel celebrates its 100th anniversary. Paul Ludlow, managing director UK and Europe, said the cruise was just

one of a number being reduced with discounted rates on sale this month and next on cruises in the Caribbean, US, Canada and Mexico. He said the sale was in response to increased consumer demand, adding:

of the new programme. They will also sail out of 10 UK

ports, meaning that 90% of the UK’s population live within 90 minutes’ drive of a departure point. He recommended agents should

find their nearest port where Fred Olsen is sailing from and then use it as a basis for driving sales. Philpot added new cruises in the

Philpot: River also “a rich seam” for Fred Olsen

[customers] can go to.” Philpot said agents should bear

this in mind when selling cruises for Fred Olsen, whose smallest ship, Black Watch, carries 750 passengers while its largest, Balmoral, has a capacity of 1,350. He added the operator’s ships will

be visiting 245 destinations in 81 countries around the globe as part

programme include the African Grand Voyage onboard Boudicca in 2016. The 76-night cruise will be the first

time the ship visits the ports of Luanda in Angola, Maputo in Mozambique and Zanzibar in Tanzania. The cruise operator will also be

offering more river cruise itineraries onboard the Braemar to France, Spain and Germany. Philpot said: “The trend for going

up rivers and visiting cities will continue; it is a rich seam that is going to do very well for us in 2015.”

“We’ve seen an upsurge in demand

to all areas across the Atlantic, as passengers are reporting that the lure of exotic destinations is proving particularly attractive. “With the bad weather we continue

to experience at home, the prospect of spending summer in a holiday hotspot like the Caribbean is very appealing.” The Panama Canal cruise lasts for

11 nights and departs on November 20, and takes in a number of countries including Colombia, Panama and the Cayman Islands. Prices lead in at £1,049 based on

The Coral Princess travels through the Panama Canal 16 13.03.2014

two sharing an inside cabin and includes all meals and entertainment. Following the success of the decision to start paying commission of 10% on all flights in 2015, Princess is now paying commission on flights this year. A spokeswoman said: “Because we’ve had such a fantastic response from agents, we’ve now introduced it for 2014.” IN BRIEF

NEW LIFE FOR CARNIVAL LEGEND Carnival Legend has returned to service in Tampa with innovations including the WaterWorks aqua park, the RedFrog Pub and a full-service sushi restaurant. Both the swimming pools and gym equipment have also been upgraded in time for its return to service on August 17.

COLONIAL BURMA RIVER CRUISE Travel Indochina has released a Burma and India River Cruising brochure with a new cruiser, the Irrawaddy Explorer, launching in September in Burma. Inspired by Burma’s British-colonial era, the Explorer offers the 11-night Treasures of Golden Burma cruise package including hotel stays before and after and optional touring extensions to Inle Lake and Ngapali Beach. It leads in at £2,620pp.

CARLO’S TO BE ROLLED OUT Norwegian Cruise Lines is extending its Carlo’s Bake Shop from Norwegian Breakaway and Norwegian Getaway to all its fleet. Norwegian Epic is already offering the bakery products, and they will be available onboard Norwegian Dawn from March 16.

SEABOURN’S SUMMER DEALS Seabourn is offering a number of deals for the summer including a seven-day Adriatic and Greek Isles cruise departing August 23 onboard the Seabourn Odyssey and leading in at £1,899pp cruise-only. Meanwhile, the seven-day St Petersburg and The Baltic cruise departs on June 29, leading in at £1,999pp. Both are all- inclusive and include complimentary upgrades from Ocean View to Veranda.

CRYSTAL’S AGENT REWARDS The Crystal Cruises Seahorse Stakes is a new UK agent incentive aimed at increasing the volume of bookings with the operator. Agencies that make five bookings will receive a horse-riding day in the country, while those making 10, 15 and 20 will receive progressively better prizes. Those booking 25 win a private box at the races for up to 16 people. For more information, see

Edward Robertson 020 3714 4116

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