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The Gold Medal Goes To...


We find out from Ecover Professional how they managed to become the first to achieve the Cradle To Cradle CertifiedCM cleaning product.


Gold Level for a professional


Multi Daily, the interior cleaner made by Ecover Professional, secured the prestigious Gold Level in the Cradle to Cradle® certifi cation programme, and became the fi rst professional cleaning product to achieve this. Once again, Ecover Professional has proven itself an ecological pioneer.


Cradle to Cradle® is an innovation platform for quality based on a design protocol drawn up by EPEA scientists. Cradle to Cradle® stimulates innovation through raising the quality of products, so that they are more practical for users and healthier for everybody using the product, as well as being better for the environment and the economy.


The Cradle to Cradle® certifi cation programme is about continual improvement; the certifi ed products are reviewed and reassessed after one year, so after Ecover Professional launched its fi rst Cradle to Cradle® Certifi edCM


products in April 2013, a lot of work was carried out behind the scenes with EPEA so that the products would be certifi ed according to the latest product standard, Version 3.0. The Cradle to Cradle Products Innovation Institute was impressed by what had been achieved and awarded Multi Daily the Gold certifi cation.


Products are evaluated in fi ve different categories:


• The safety of the product material is determined on the basis of the comprehensive composition of


48 | SUSTAINABLE CLEANING


the material. Each ingredient is assessed on whether it is safe for people and the environment when used in the application for which it was designed (biological or technological cycle).


• Products are assessed for their potential recycling properties: biodegradability and renewability of the raw materials are the essential properties required for cleaning agents. The organisation encourages greater use of renewable energy than is needed just for the manufacture of the product.


• The principle aim is to orientate businesses towards having a sustainable water policy, leading eventually to production processes that have a positive infl uence on water sources.


Silver


• The social fairness category ensures progress in maintaining business operations that contribute to the interests of everyone involved, including employees, customers, the community and the environment.


• Moreover, the suppliers concerned were assessed for socially responsible business practices, including employee training, commitment to the environment, quality certifi cation and the existing safety regulations for their employees. Ecover was even subject to a social audit, in which it scored well chiefl y for its activities in the local community.


The formula hasn't changed; it still meets the high standards for Material Health and Material Reutilisation in order to achieve the Gold certifi cation, but Ecover has worked hard to obtain greater transparency regarding Social Fairness. A comprehensive study of the supply chain was required in order to document the problems inherent in the industry and how Ecover deals with them. Where possible, Ecover prefers to deal with local suppliers and locally sourced raw materials – even the suppliers' subcontractors were included in the project.


www.ecover-professional.com


www.tomorrowscleaning.com


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