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up their claims, and cleaning teams should be wary of suppliers who cannot. If nothing else, organisations that truly embrace sustainability will want to quantify their operations, and that will be impossible without proper documentation during the procurement, implementation and review phases of their contracts. Sealed Air’s President and CEO, Jerome Peribere, recently summed up the company’s approach when he introduced its new sustainability framework, and said: “Sustainability at Sealed Air is woven into the fabric of who we are and what we stand for as an enterprise.”


Across all sectors, cleaning included, customers are demanding that their suppliers and service providers can support sustainability. In the hospitality sector, for example, studies have shown that the majority of guests look for hotels which actively promote sustainability when choosing where to stay. The industry has responded with a number of customer-facing initiatives demanding more visible sustainability from suppliers.


In the wider business-to-business world, sustainability is often a


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core requirement in invitations to tender, to ensure that purchasers can comply with corporate social responsibility objectives. Contractors and suppliers who take a robust approach to sustainability will be better positioned to meet these demands; with other parts of Sealed Air, Diversey Care has recently introduced a Sustainable Innovation Product System. Among other outcomes, it produces performance indicators showing how products and solutions help customers in six key areas: waste, energy, water, renewable/recyclable materials, carbon footprint and health. This is more than a benchmark, as it also helps to drive product and performance improvement.


An early result of this approach is the new Crystal Shield system that builds on the company’s longstanding experience in sustainable floorcare. It integrates innovative products, tools and equipment to deliver increasingly sustainable operations, which reduce labour costs by 30% and chemical costs by 20%. Central to this is the TASKI range of scrubber dryers, which is designed to save time, water, energy and chemicals.


These advanced machines do this by ensuring the right amount of water and product is always used.


Partnerships with government agencies, non-governmental organisations, industry groups, customers and suppliers allow Diversey Care to share its experience, and remain at the forefront of sustainability initiatives at a local and global level – the insight gained through these partnerships also helps to inform business development. Diversey Care’s partnership with the World Wildlife Fund is an excellent example – in 2008, the company became the first in the cleaning industry to join the elite Climate Savers Programme, and present a sustainable business case. It’s committed to reducing its carbon footprint before the end of 2013 to 25% below 2003 levels, irrespective of growth. An investment of $14million led to direct savings of $32million in the same period, by addressing sustainability right across the business.


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SUSTAINABLE CLEANING | 47


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