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Crown Mats and Matting Hires New Regional Sales Manager

Trish Holub has joined Crown Mats and Matting, a division of Ludlow Composites Corporation, as the company’s new Regional Sales Manager for Industrial Markets.

Trish will be responsible for increasing the company’s sales through her support and management of its independent representatives and distributors in the Midwest and Eastern United States. She will also be focusing specifi cally on developing and growing Crown in the Industrial/ Safety markets in these areas.

“Trish brings a wealth of knowledge and experience to the Ludlow family,” said Dennis Knapp, National Sales Manager for Crown. “She has worked extensively in the Industrial/ Safety markets for much of her career with specifi c experience in the matting industry.”

Dennis added that her extensive understanding of the Industrial/Safety marketplaces will be instrumental in helping to grow Crown’s sales. New Sales Manager for U.S. Products

U.S. Products, a leading manufacturer of hot-water carpet extractors and fl oorcare equipment, has hired Joe Versluis as the new Sales Manager.

Joe is certainly no stranger to the carpet cleaning industry. Before joining U.S. Products, he was the National Accounts Manager for

Hydra-Force Manufacturing. He also worked at Interlink Supply, which created a special position just for him to handle large national accounts.

He has been with U.S. Products and its sister company, HydraMaster, since August of 2011, where he headed the company’s Strategic

Franchise Accounts division.

“Joe knows our industry inside out,” said Doyle Bloss, Marketing Manager for both U.S. Products and HydraMaster. “He’s been involved with the industry for nearly 20 years, loves the industry, and we believe he will be a terrifi c sales manager for us.”

A View From Abroad: Getting the Buy-In of Something New!

We are living in a time of constant change; every day there seems to be a new piece of technology that will make us more productive and

effi cient. As owners and managers, we are constantly searching for ways of improving performance and staying within our budgets. When you do make a purchase of some new technology or new process of cleaning, how do your staff react? Are they immediately accepting of the new change? Probably not, especially if you are constantly attempting to introduce change!

Here are some steps you might take the next time you want your staff to be accepting of something new:

1. Due Diligence Do your research on the item or process which you are trying to introduce. Will it be a fi t for your organization? Remember, every

new idea or product does not necessarily mean it will be a fi t for your organization.

2. Test/Pilot Select an area in which to pilot or test that change within your organization, and I’m sure you will save yourself a hassle in the long run, as you will fi nd all the potential roadblocks that can then be eliminated prior to a full implementation. Make sure that you document the pros and cons of the test.

3. Implementation Team Create an Implementation Team composed of Management, Front Line Staff and your vendor. When a member of the front Line Staff is a member of this Team, they feel that they have a voice and the positive buy-in from the staff is increased.

4. Stay The Course This is where the implantation process fails most often. If we


are going to have a trial or testing period for a set length of time, make sure that the length of the testing period is shortened! We need the time to discover what type of customization will be needed to fi t our organization.

We need to remember that implanting something new is not easy. We train our staff to have a good routine and to have a process of completing their assigned tasks. Moreover, when we attempt to change that routine, we should not expect immediate acceptance. Make them part of the equation and your future implementations will be more successful.

Ron Segura Segura & Associates

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