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World News Amsterdam Gears Up For The Largest Industry Showcase To Date


ISSA/INTERCLEAN Amsterdam marks its 25th anniversary in 2014. In past years, the show has earned international recognition, become the launch pad for product innovations worldwide, and has a high level of loyalty from global visitors and exhibitors. All in all, there’s a lot to celebrate.


“The 2014 edition is set to be a landmark event as we celebrate 25 biennial shows since 1967,” said Rob den Hertog, Amsterdam RAI’s Manager ISSA/INTERCLEAN. “We are working on special ways to mark this great occasion and we promise you a festive 25th birthday event. We are also always, of course, looking for new initiatives to provide the industry with business and networking opportunities, and 2014 will be no exception.” And as a product showcase with excellent


networking, ISSA/INTERCLEAN is second to none.


The 25th edition will be the largest till date and proudly welcomes over 150 new exhibitors. Dedicated to facilitate visitors in fi nding their way on the 50,000m2


of fairgrounds, the


show features a Washroom Area, High Pressure Area and a Steam Cleaning Area, where exhibitors in these segments are conveniently clustered. Meeting industry demand and interest, management and mobility solutions will receive special attention. New in 2014 is an Outdoor Demo Show, bringing a multitude of equipment manufacturers, dealers and retailers together for a show fi lled with a variety of activities and demonstrations for outdoor cleaning.


In 2012, after the four days, a grand total of 28,001 visits were registered, up from 23,415 in the


previous edition. Rob commented: “The Amsterdam show is a truly international show with 72% international attendance. Countries representing the highest visitor numbers are Germany, United Kingdom, Italy, France, Scandinavian countries, Spain, Russia and the United States. In our efforts to attract new visitors from the growing economies, we are happy to see that the biggest growth in attendance numbers are from Eastern Europe, South Africa, Asia and Turkey.”


Some 670 manufacturers from 42 countries presented their latest products and solutions to an international audience of industry professionals. Numerous innovations, new products and much more exciting news is expected at ISSA/INTERCLEAN Amsterdam 2014, held from 6th-9th May in Amsterdam RAI.


Ashkin Group Announce Plans For 2014


Stephen Ashkin, President of The Ashkin Group and recognized as the ‘father of Green Cleaning’, announced that his writing for the coming year, as well as much of the consulting work provided by his company in 2014, will focus on three key areas, all of which affect the professional cleaning and building industries.


Those three areas are paper, plastic and no-chemicals or less cleaning. “The issue with paper, specifi cally sanitary paper products, is that while recycling has proved successful, it alone will not meet the world's paper needs in the 21st century,” said Stephen. “We need to start discussing this issue and explore other strategies.”


As for plastic can liners, the Environmental Protection Agencies Comprehensive Procurement Guidelines requires only 10% post- consumer recycled content. But are


20 | WORLD NEWS


there other attributes that matter? Does it matter if the bag is too large for the container, thicker than necessary, or so thin that it requires double-bagging as not to rip or leak? These common practices waste resources and money.


His third area of focus in 2014 is advocating the use of cleaning methods that require little or no chemical, such as electrolyzed cleaning systems. According to Ashkin, these devices appear to be effective in many situations, safe, green, and increasingly a cost-effective way to perform a number of cleaning tasks.


“This technology has existed for more than 40 years, and we know it can be used for cleaning surfaces,” said Stephen. “The big change is that these systems are becoming easier to use and more cost effective. That should increase their chances of being viewed as viable green cleaning alternatives in the near future.”


While these three topics will be Ashkin's primary areas of interest in 2014, he adds that green cleaning will still be a central theme in his writings and his company's focus.


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