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New Image, New Deal


Mitie, the FTSE 250 strategic outsourcing company, has become a Platinum Sponsor of the Cleaning Show 2015, but not only that, it has unveiled its new visual identity – the fresh, modern brand is designed to reflect Mitie’s vision to inspire change in the way people live and work. Mitie is one of the UK’s corporate success stories, having grown earnings and dividends for 26 consecutive years, generating revenues in excess of £2billion, and employing over 70,000 people.


In recent years, Mitie has repositioned its business to become the UK’s leading integrated facilities management provider. It has also expanded into the homecare market, and is now the fourth biggest provider of homecare services in the UK. The new logo represents Mitie’s ethos that everything it does is about partnerships – with customers, suppliers, the community and the Mitie people who work together to deliver innovative solutions.


Ruby McGregor-Smith CBE, Chief Executive of Mitie, said: “I am really excited that we have reinvigorated the Mitie brand to better reflect who we are as a business, both visually and culturally, for our people and our clients. Now is the perfect time for us to re-visit our image, as we continue to grow significantly in some really exciting new areas.


“The way we communicate and behave as a business is really important, and I’m confident that our new brand will encourage all of our people to excel, challenge and inspire in everything they do, for our clients and our continued success.”


The ground-breaking Cleaning Show partnership is evidence of the kind of progression the new branding represents. The Show makes its move to London following widespread industry demand, and Mitie recognised the impetus this relocation – as well as the organiser's plans to make this a true industry 'event' rather than just a trade show – will bring.


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Rob Cattell, Managing Director of Mitie's Environmental+ business, said: "Mitie has been a pioneer in the FM sector for over 26 years, and we're excited to be the first Platinum Sponsor in the Cleaning Show's history, as well as supporting our industry at the heart of its main event."


The Cleaning Show 2015 takes place from 10th-12th March 2015, at London's Excel Exhibition Centre. The event is organised by BCCE Ltd, a company jointly owned by the British Cleaning Council and Quartz Business Media.


Steve Diprose, Vice President of Exhibitions at Quartz Business Media, said: "Attendees at the Cleaning Show 2015 will witness the transformation of an ordinary industry exhibition into an exciting industry-focused networking event, and I am delighted that Mitie has taken the opportunity to place itself at the centre of activities.


“We already have details of additional events to run alongside the show, including a number of social events making the most of London's attractions, a parallel programme of lectures delivered in two theatres, VIP areas to ensure visitors get the most from their visit, a number of specialist 'zones' on the show floor, together with awards and competitions. And that's just the beginning; we will be announcing another significant development in the next few weeks that will draw even more key industry figures to Excel in March 2015. I very much look forward to working with Mitie to further develop our plans, and thank them for their generous sponsorship."


Details of Mitie's sponsorship activities will be announced in the coming months, but in the meantime, the company will be taking an active role, working with the organisers to ensure that the visitor profile is enhanced, attracting attendance from contract cleaning businesses, FM companies, and property owners in greater numbers than at any previous Cleaning Show.


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