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Q&A Integral


Francesco Rivieccio


Senior LED Product Manager Integral LED


We love your company name! Where did the inspiration come from for the name and when did the company start? The company was formed in 1989 as a solid-state semiconductor memory specialist.


The name ‘Integral’ has a number of connotations it relates to solid-state storage, i.e. data ‘integrity’, integrating parts together and also ‘data’ is integral to almost everything – the word has a similar meaning in different languages and so works across our European offices. We hope the name conveys the company’s core value of integrity and the quality and reliability of our products. For consumer confidence, we make only proven specification claims on our products. As the Integral brand is relatively well known, Integral LED became a natural extension for our business. Electronic memory and LED both originate from semiconductors. This is an industry in which we have decades of experience, both in managing the technology and in the life-cycle of the products.


Inspiring Integral


We catch up with Integral LED about inspirations, challenges and the future!


Subscribers to A1 Lighting Magazine would have seen that you have quickly launched 90 lamps, how long did it take to bring them to market and what differentiates them from other lamps in the marketplace? Launching the product took a huge amount of planning by our LED team for over 18 months. From day one, we set out to deliver only proven high-quality products that are well priced and marketed. This involved setting up our in-house light lab to benchmark products and extensive relationship building with component partners who had the same vision in terms of business culture, values and innovation, so that we can consistently deliver on a long-term basis, the quality and service demanded by the market. From R&D, design, web-design and logistics, the Integral LED team have worked hard to produce a very comprehensive range from launch – which has been rapidly followed by a range of LED strips, panels and luminaires. The work hasn’t stopped; we are now planning the next phase of LED products. We also researched how users bought


product and designed packaging that displayed the relevant information clearly, for instance we indicate the yearly energy savings right on the pack to help customers make a choice.


74 www.a1lightingmagazine.com


What has been your biggest challenge to date and how did you overcome it? A challenge was finding partners that had the same vision as Integral in terms of ambition, quality, and innovation. We sifted through hundreds of potential partners and made countless factory visits. We are now working with a select number of long-term suppliers. The key to success has been an in-depth understanding of LED technology and its future coupled with extensive evaluation of products in terms of construction, lumen output, beam angle and heat management, all topped with strong collaboration and working relationships. A good example of this is our OMNI lamp, a high specification LED lamp with an A++ energy rated wide-beam angle that looks like a standard GLS lamp that everyone is used to.


Where do you see Integral in five years’ time? We would expect LED to be the main technology in lighting. We want to carefully build on our success so far, our aim is to become a major supplier that delivers on a consistent basis and is known for creativity, and innovation with a lighting solution for almost anywhere that light is used. LED is not only about technology - aesthetics are also very important. We will continually invest in LED to create new and exclusive products for the future that really push the boundaries. We are busy building good relationships


with resellers at all levels and we want to be seen as the consistent, competitive supplier, as we are in the IT industry.


Contact Integral LED


+44 (0)20 8451 8700 www.integral-led.com


A1


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