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Main image Left: Galeries Lafayette, Jakarta. Lighting by Ansorg. Top left and right: Galeries Lafayette, Jakarta. Lighting by Ansorg.


Above main and smaller image: Lighting by Keenlight.


comfortable in the surroundings and encourage them to stay longer in the store. The style of light fittings used today are as those used 10 or perhaps even 20 years ago. However, with advancement in lighting controls, lamps and the birth of the LED technology, this has given the old style a face lift and retailers are now starting to embrace this concept. With energy prices soaring and margins reducing, it is important for retailers to spend their money in the best way and a good lighting system will enable them to achieve this goal. Another factor to take in to account when designing lighting for retail spaces is colour. Standard white light is perfect for highlighting products and creating a clean and spacious environment but coloured lighting, used to highlight certain areas, draws interest and creates hype around the products.


Moving lighting is also very attractive to customers, creating a focal point and encouraging consumers to come and take a closer look. If coloured lighting seems a step too far to some brands there is also the opportunity to play with the cool and warm tones of white light. The mix of both cool and warm tones creates lighting that is far nearer to


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natural light. Cool tones should be used in the summer months while warm tones are better suited to the winter. The tones can also be mixed to mimic the natural cycle of the sun and the light colours seen throughout the day. This not only improves the visibility and atmosphere in store but it also creates a natural setting that consumers feel at home in, thus prolonging their stay. MetroLED by Universal Fibre Optics is a linear LED lighting system for display illumination, making it perfect for the retail environment. Traditional cabinet lighting is fixed so when displays are changed they have to be redesigned around the lighting already in place. MetroLED allows for the lighting to be changed accordingly. The system offers both spotlighting and linear case wash and a combination of the two so any configuration can be achieved. All components are plug and play so any parts not needed can be swapped out and changed. The spotlights and linear lights are available in both 3000K and 4000K and the linear lights are available in different lengths including 45mm, 95mm and 245mm.


Galeries Lafayette recently opened a new store in Jakarta, Indonesia, and Ansorg were commissioned to do the lighting. The large department store called for a friendly, bright and inviting atmosphere for consumers and sets the scene for the products in an exciting and dynamic way. The Lightstripe modular lighting system was used to produce a consistent lighting solution, equipped in each case with two recessed accent spotlights to create a calm and uncluttered ceiling. Very narrow-beam reflectors were used to create atmosphere and a lighting mood rich in accents that complement the goods on display. Lamps with different wattages were used on the outer belt of the store to create differing areas and to set the interior of the store apart. In the entrance area and the shop windows, gimbal-mounted recessed spotlights are used alongside the Lightstripe system, to highlight certain goods and create focal points. The lighting in the Galeries Lafayette, Jakarta, not only enhances the space and creates somewhere consumers want to spend their time browsing but also puts the necessary gloss and glow on the modern


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