comprehensive and targeted metatags and webpage titles that help search en- gines index your site. More sophisticated techniques include editing your site’s content, HTML, and associated coding; removing barriers to the indexing ac- tivities of search engines; increasing in- bound links; or purchasing related web addresses.
Create your own blog. You cannot control what other people say about you online, but you can create your own story and your own content. Your blog could be as simple as one 300- word post weekly. The content could be about services you are offering to pa- tients, the importance of getting a flu shot, or any other health topic relevant to your patient base.
Create a LinkedIn profile. Your LinkedIn profile is another aspect of your online presence that you create. Add information about where you went to school, your specialty, and your medi- cal practice. Make your profile public so that pa- tients and potential patients can learn about you in a way you can control.
Take advantage of that “thank you.”
The next time you receive a thank-you note or email from a patient or fam- ily member, ask that person to post the comments on your blog, on your Link- edIn profile, or on physician rating sites. Keep in mind that with the prevalence of smartphones and tablet PCs, patients can post a review of you — a positive or negative review — at anytime and from anywhere. Even from your waiting room. Don’t ignore what’s being said. For more information on online repu- tation management, see the following re- sources from the Texas Medical Liability Trust:
• Quinn S. Social media for physicians. the Reporter. 2013 Volume 2. Avail- able at
www.tmlt.org/reporter.
• Malamon W. Saving face: Facebook for physicians. the Reporter. Septem- ber–October 2010. Available at www
.tmlt.org/reporter.
Good practices deserve recognition
Texas physician practices continue to make great strides in providing reliable preventive services by using health in- formation technology and effective care management methods. These practic- es should be recognized for their hard work.
TMA, the Texas Osteopathic Medical Association, and the TMF Health Qual- ity Institute have partnered again to pro- vide the Texas Physician Practice Quality Improvement Award program. The application process is simple.
Complete an online application be- tween April 1 and June 13, 2014. A nomination of practices is not required. Award-winning practices will receive commemorative items to display and will be recognized through a statewide
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• Malamon W. You’ve been criticized online — now what? the Reporter. May–June 2009. Available at www
.tmlt.org/reporter.
Ms. Brockway is the communications and advertising manager at the Texas Medical Liability Trust.
Reference 1. Hoffman T. Online reputation management; cleaning up your image is hot, but is it ethical? Computer World. Feb. 12, 2008.
The information and opinions in this ar- ticle should not be used or referred to as primary legal sources nor construed as establishing medical standards of care for the purposes of litigation, including expert testimony. The standard of care is dependent upon the particular facts and circumstances of each individual case, and no generalization can be made that would apply to all cases. The information pre- sented should be used as a resource, se- lected and adapted with the advice of your attorney. It is distributed with the under- standing that neither the Texas Medical Liability Trust nor the Texas Medical In- surance Company is engaged in rendering legal services.
media release. Announcements will also be made at meetings and in journals by TMA and the Texas Osteopathic Medical Association. For more information and to view a list of the 2012 award recipients, log on to
http://award.tmf.org/PhysicianPrac ticeAwardProgram.aspx.
Nominate local journalists for Anson Jones Award
TMA needs your help to find the best health care news stories of 2013. If you’ve seen, heard, or read an outstand- ing article this year, nominate it for a TMA Anson Jones, MD, Award. The pro- gram honors outstanding health journal- ism in Texas.
The Anson Jones, MD, Award, now
in its 56th year, recognizes journalists in print, broadcast (television and radio),
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