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Leading The Way

Driving the sustainability agenda forward since 2005, the A.I.S.E. Charter for Sustainable Cleaning is keeping an eye on how green ‘clean’ can be.

A.I.S.E., the International Association for Soaps, Detergents and Maintenance Products, has a long tradition of proactive work towards sustainable production and consumption. With its main overall scheme, the Charter for Sustainable Cleaning, A.I.S.E. strives to offer the most advanced sustainability reference scheme for steering best practice within the detergents and maintenance products industry in Europe, using life-cycle thinking and science as a basis.

A.I.S.E. is the offi cial representative body of this industry in Europe. Its membership totals 34 national associations in 39 countries, covering about 900 companies ranging from small and medium- sized enterprises to large multinationals active both in the consumer goods market and

the industrial and institutional domains. It has, over the last 15 years, carried out proactive work to drive sustainable production and consumption for the whole of the industry sector. Voluntary initiatives are one of the two fundamental pillars of A.I.S.E.’s strategy for achieving the industry vision: ‘We benefi t society by contributing to the sustainable improvement of the quality and comfort of life through hygiene and cleanliness, in a free, competitive and innovative way.’

The leadership and coordination of those voluntary initiatives towards sustainability together with stakeholder partners is a key defi ning strength of the detergents and maintenance products industry, and one which builds on the industry’s credibility, reputation and infl uence on technical and regulatory matters.

The A.I.S.E. Charter: A

Tailored System The A.I.S.E. Charter for Sustainable Cleaning, is the European detergents and maintenance products industry's concrete, proactive program for translating the concept of sustainable development into reality and actions. Launched in 2005, it is A.I.S.E.’s biggest and most encompassing initiative to date. It covers all product categories of the industry, in the household and industrial and institutional sector, in all EU countries plus Iceland, Liechtenstein, Norway and Switzerland, and is open to all companies, whether they are members of A.I.S.E. or not.

The aim is to encourage the whole of the industry to undertake continual improvement in terms of sustainability, and also to engage consumers and customers to adopt more sustainable ways of doing their washing, cleaning and household maintenance. From the outset, the Charter has been regarded as a living scheme, evolving over time through regular upgrades. This ensures that it continues to offer the most advanced sustainability assurance scheme for promoting best practice within the industry, using life-cycle thinking and science as a basis. A wide variety of activities and initiatives are covered, ranging from the human and environmental safety of chemicals and products, to eco-effi ciency, occupational health and safety, resource use and consumer information.

The Charter stipulates a set of twelve Charter Sustainability Procedures (CSPs), which companies implement across the life-cycle of their manufacturing management, and which are verifi ed by an independent external verifi er. Companies must report each year on eleven Key Performance Indicators (KPIs) linked


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