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Out and About Applelec Jimmy Choo London, UK


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Choo-mazing!


Jimmy Choo ‘shop‐in‐shop’ at the Selfridges Shoe Emporium now has a new lighting system. DPA Lighting Design provided a retrofit solution from Applelec’s LED Light Sheet and KKDC’s TiMi 504 LED strips to deliver a new perspective on the illumination of the space with minimal waste to the original display shelving. They have kept the existing boutique layout and shelving systems and focused on improving the light quality consistent with brand and consumer expectations for this luxury retail environment. Selfridges have a strict energy requirement with lighting efficiency so the specification of highly energy efficient products were imposed.


Gary Campbell of DPA Lighting Design explains: “The overall lighting was perceived to be poor and not doing the brand or the product justice in addition to being very inefficient. The ambient lighting quality was flat and dull, the display lighting inadequate in terms of quality, coverage, and display luminance levels.” They specified Applelec’s 3000K LED Light Sheet for the upper shelves with panels created to fit the existing structure and to


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Applelec’s LED Light Sheet selected for Jimmy Choo makeover.


provide product illumination and lighting the walls above for feature effect. By fitting new lighting systems into the pre‐existing shelves this minimised the excessive waste associated with store renovation with no less compelling results. They used eight LED Light Sheet panels for the installation in dimensions up to 2266mm x 388mm. These feature thermally managed LEDs, and the eight panels have a total power consumption of 400W.


The existing shelving system had previously been illuminated by low quality, integrated linear LED lighting and gave a green appearance to everything it lit. In‐store trials were tested and DPA specified KKDC’s TiMi 504 HCRI LED Strips in 2700K and 3200K and a CRI of 92. These combined strips achieved the optimum colour appearance of light for the product and finishes whilst drawing 12.24W/m Jimmy Choo now has an exclusive lighting effect with energy efficient products.


Contact Applelec


+44 (0)1274 774 477 www.ledlightsheet.co.uk


www.a1retailmagazine.com


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