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Each month we ask a flooring industry professional the Tomorrow’s Flooring 10 Questions. This month, we chatted to Michelle Holt, Director of Printed Space.

Q3 Q1

What was your first job? I worked for a customer service

company, organising mystery shoppers to visit retail stores, motorway services and travel agents. I did quite a few of the visits myself too – I loved it! I felt like a spy!


How did you get into the flooring industry?

We'd been digitally printing onto all other interior surfaces since 2004, but we were missing a floor product. We were asked to create a large cushioned floor graphic to cover London’s Millennium Bridge in 2007, which had to be 4m wide with no joins. We took a standard Forbo vinyl and applied graphics to that, which then led to developing a printable vinyl floor with a 10-year wear layer with Forbo Flooring Systems in Holland.

What do you think the positives and negatives of the

flooring industry are? Coming from a creative industry, where people are used to designing eye-catching walls to create focal points in interiors, I have found the flooring world to be a bit boring in this regard, to be honest. A lot of people who have been in the industry for many years don’t seem open to change – sticking to what they know, rather than embracing new technologies. On the positive side, I love the huge range of materials available when it comes to choosing a new floor, and there are some great new interchangeable colours and designs creeping in from the market leaders, so people can get a bit more expressive with their floor space.

Q4 Q5

Q6 Q7 Q8


If you could hire any one person to be part of your team,

who would it be and why? Lord Sugar. I’m too nice to fire people!

If you won the lottery, what would be the first

thing you’d buy? A nice bottle of Barolo to drink whilst I planned out all the places we could visit in the next year, driving through America in a big Winnebago with the family.

If you could have any super power, what would it

be and why? I dream a lot that I can fly. I’m getting quite good at it now!

If you could be one person for a day, who would it be and why?

Col. Chris Hadfield, so I could see those beautiful images of earth for myself, rather than through the camera lens.

Where would you like to be a fly on the wall?

In the boardroom of Yahoo’s Marissa Mayer as she’s negotiating her next acquisition.

Check out next month’s issue to see what Michelle asked our next industry professional...



What would you like to see in a future issue of

Tomorrow’s Flooring? Celebrity Floors! This month, Will and Kate invite Grace Holliday into their London Palace to show us the newly installed, custom printed Floorink in Prince George’s nursery. “We decided to create an English Countryside theme,” said Will, “so commissioned aerial photographs of meadows near Bucklebury. Printed Space turned them into this amazing vinyl floor so George can always play outside – even when inside!”

Richard Harris, of F.Ball and Co LTD, asks:


What was your nickname at school and why?

Cuddles – my teacher thought it was kinder than Chubby!

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