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WITH LANO Some 2,500m2

of stylish tufted carpet

from Lano Flooring Solutions now covers the floors of The Nadler Soho, a 78- roomed luxury boutique hotel, nestled in the heart of bustling Soho, London.

Chosen by interior designer Clarissa Nadler, as part of the fit-out of the new Nadler Soho hotel, bespoke Zen Design carpet graces the bedrooms and corridors of this stylish urban retreat, with its striking pin-dot pattern and deep midnight colouring adding a plush, contemporary look.

“When designing the interiors for the hotel, the brief was to create a cool, elegant atmosphere that combined timeless good taste with a modern feel,” explained Clarissa. “Carpet played an integral part of the design process, and it had to exude quality and provide the ultimate in comfort, while delivering on durability and ease of maintenance.”

Specified in a high-quality 1,200g/m2 construction, the new carpet ensures


PARTNERSHIP The WoolSafe Organisation has recently begun collaborating with British carpet manufacturers to better promote the natural qualities and inherent performance benefits of wool carpets.

Following a meeting at the British Wool Marketing Board, WoolSafe has made plans to come together with wool manufacturers to convey to consumers the advantages of choosing wool and wool-rich carpet when it comes to floorcoverings. They wish to address the fact that many homeowners are now selecting man-made fibres over natural ones, due to the perceived ease of maintenance that other types of yarns claim to offer.

“Following the introduction and extensive marketing of ‘stain-resistant’


exceptional comfort for guests and will provide longevity of use. Crucially, it is also simple to clean for hotel staff in- between checkout and check-in times.

Andrew Peart, General Manager at The Nadler, said: “The new carpet has been installed throughout the hotel and is an ideal backdrop for its sleek décor. Not only ensuring stylish good looks, the carpet is hardwearing enough to withstand the high footfall that the hotel

and so-called ‘bleach-cleanable’ carpets, wool offerings have been losing market share in recent years to polypropylene fibre carpets, even though wool still ranks highly in terms of consumer desire,” explained Steve Bakker, Marketing Manager at The WoolSafe Organisation. “This new and closer working relationship between WoolSafe and wool carpet manufacturers, will aim to promote the benefits of wool to consumers and demonstrate that wool is actually a very easily cleaned and simple to maintain carpet choice, without the need to use bleach. In actual fact, cleaning any carpet with bleach is not recommended, considering the risk to the health of children, pets, carpet backing and sub-floor!”

The WoolSafe Organisation will play an important role in this campaign by utilising its status as the leading authority when it comes to caring for wool. With tried-and-tested cleaning

experiences on a daily basis and still retain clarity of colour.”

Fitted by Abbots of Oldham, the stunning dot pattern of the new Zen carpet was printed using state-of- the-art chromojet machines at Lano’s Belgium manufacturing facility.

advice freely available to all consumers on the company website, and the free, award-winning Carpet Stain Cleaning Guide app for iPhone and iPad users, WoolSafe is the ideal partner for British wool carpet manufacturers.

“This partnership is still in the early stages of development, and it will be fantastic to work with and support various manufacturers over the coming months,” continued Steve. “At WoolSafe, we are committed to sharing our passion for wool, and indeed the correct care of wool, with consumers nationwide. We hope to equip them with all the information they need to choose wool with confidence when they next replace their flooring.”

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