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FEATURE SPOT THE DIFFERENCE


Kicking traditional photography into the gutter, Tomorrow’s Flooring learn more about Digital Floor Installation company, Creative Frenzy, and the work they can do with just a couple of product samples.


Established in 2007, Creative Frenzy are the market leaders in Digital Floor Installations. Based in Warrington, Cheshire, and with a client base covering many leading brands in the UK, together with a growing market share overseas, they offer a unique


BENEFITS OF DIGITAL FLOORING


• Photo-Real • Textures can be emphasized • True-Colour match to the product • Market products from prototypes • Cost effective


• Quick turn around and time efficient


• Online approval system


• Clients have full control over image throughout the whole process


• Access images at a time to suit - no problem if working in a different time zone


• Ability to amend non-flooring aspects of the image


• Competitive advantage


• Creative Frenzy have a ‘Top Secret’ confidentiality policy


Before


service suitable for any domestic or commercial environment.


Conventional photography has up until now been the only way to share still images of flooring, but sometimes it just doesn’t do the job justice. Distinctive textures and bevelled edges are inherent features of LVT products, for example, but capturing these elements can be difficult with a camera.


This is where Creative Frenzy come in. By utilising 3D software, the team's digital artists can manipulate these features on the Photo-Real images they produce, as well as adjusting other aspects such as wall decor and furniture colour. All the client needs to provide is photographs and matching samples.


So, how exactly does the process work from there? Once the product samples and room set photography have been submitted, the Creative Frenzy team digitize the product and use specially developed digital tools to adjust the colour of files, to ensure a true-colour match to the sample. The flooring is then digitally laid into the room set images, and other aspects are adjusted as required.


A GMG-certified proof of the final Photo- Real and True-Colour image is then


After


supplied to the client for use in their online and print marketing collateral. Client approval is encouraged throughout the process via the online approval system Proof HQ, which allows comments and involvement from start to finish.


But that’s not all. Executing high- quality traditional photography can often be a costly and lengthy process that requires finding the perfect location, decorating the rooms, laying the flooring, hiring photographers and interior designers... the list is endless. Creative Frenzy’s second service offer to eliminate this entirely with a Digital Floor Installation service.


Requiring only product samples, a room set image and a brief, Creative Frenzy have the ability to put together an image matching a client's requirements in as little as 48 hours. Once again, clients have full access to Proof HQ, and for both services, the team offer a full confidentially policy. Finally, Creative Frenzy offer clients test images and will not charge if the client is not entirely satisfied. Sounds like a pretty good deal to us!


www.creativefrenzy.co.uk Creative f renzy


twitter.com/TomoFlooring


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