This page contains a Flash digital edition of a book.
SPOTLIGHT


A WELCOMING GESTURE


The inventors of gesture recognition for presentation and entertainment systems, GestureTek, can turn literally any surface or device into a form of interactive multimedia. Tomorrow’s Flooring spoke to CEO and Co-Founder, Vincent John Vincent, and took a closer look at GroundFX, the company’s innovative technology for floors.


A world leader in gesture recognition, hand and full-body tracking and 3D vision technology, Gesturetex really are a step ahead of the pack. Installing their developments at a range of sites, including offices, schools and healthcare environments, their reach is seemingly endless. And within that reach is flooring, a medium brought to life by off-shoot development, GroundFX.


GroundFX utilises an interactive visual display system called GestureFX, to allow a huge variety of multimedia to be projected onto any type of flooring. CEO and Co-Founder, Vincent John Vincent, told Tomorrow’s Flooring: “GroundFX works with GestureTek’s patented motion driven video gesture control technology. This state-of-the-art body tracking and gesture recognition system intelligently monitors and responds to the position of the body, allowing for real-time motion control and interaction with display graphics. GroundFX can


20


create a dynamic floor from any flat surface of any size.”


There is no need for special clothing and gloves, as body movement acts as the controller, and GestureFX now features over 70 different effects. From ice cracking to reveal circling sharks, to a busy Koi fish pond, clients can even select a very specific effect, like crackling popcorn, or sports games, such as miniature ice hockey. “When we invented interactive projected floors back in 1998, we had a vision of turning a room into a complete immersive experience,” John said. “Then, when we created the ability for GroundFX to be a multi- camera, multi-projector experience, it meant we could create continuous multi-projector worlds that extended throughout the room. The Fernbank Museum of Natural History river installation (click here to see more!) is a good example of that. People can walk all the way up and down a 50ft


interactive themed river, and it’s both educational and entertaining.”


It’s revolutionary developments like these that have won Gesturetek and GroundFX international acclaim, awards and clients, including the likes of NASA, Microsoft, Disney and BMW. McDonalds have installed over 150 systems in the UK alone, with countless more similar systems being installed across America and Japan. Hair-care brand, L’Oreal, recently turned a normal runway into an interactive one, via a multi-projector system, in order to launch their brand new line of hair colourants.


Licensing possibilities are up for grabs for developers and manufacturers, as are the services of consulting, concept design, hardware design and application development. “Our production team can help incorporate a clients’ ideas into a GroundFX interactive floor exhibit, mixing 2D and 3D graphics, sound and


www.tomorrowsflooring.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74