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spas 


Guerlain Spa, Waldorf Astoria Berlin, Germany


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Clockwise from above left: The spa’s minute attention to detail ensures every guest feels special; the hydrotherapy suite; the gym features equipment supplied by Technogym


Building on success Now its doors are open, the new Guerlain Spa will play an important role in driving revenue and stay for Waldorf Astoria Berlin. “We believe that hotels are no longer simply a place to sleep and are increasingly experience-driven,” confi rms Moore. “Waldorf Astoria Berlin, with its luxury guest experience, is an incredible offering for both international travellers and local Berlin residents. Building on the heritage of Waldorf Astoria and Guerlain, the spa has the opportunity to become a jewel in the crown of the hotel’s guest experience, alongside the contemporary restaurant Les Solistes by Pierre Gagnaire.”


Moore says she is pleased with the initial performance of the spa. “We have already seen a signifi cant impact locally,” she confi rms. “The spa has achieved an excellent reputation and has a growing, loyal clientele. We are also seeing an increasing number of hotel guests visit the spa to enjoy the Guerlain journey and its luxurious facilities.”


She adds that one of the key challenges now is to build on the momentum created by the spa’s opening: “We have implemented a fully integrated marketing campaign with a very focused approach, to engage not only with hotel guests, but also with Berlin residents. This is very important to us.”


SPA STATISTICS


Guerlain Spa, Waldorf Astoria Berlin +49 (0) 30 814000-2950 www.waldorfastoriaberlin.de


Moore is also keen to highlight the importance of a strong spa team. “To establish a successful spa with a strong proposition and reputation for quality requires exceptional leadership and a fully rounded level of experience and expertise,” she says. “Our spa manager, Karin, fundamentally understands luxury service execution and not only brings strong operational and commercial experience, but individual fl air and creativity when it comes to running the spa.” The spa team will have to develop the highest reputation in order that it may fulfi ll its potential. “We will ensure the training and development of all spa team members is aligned with our plans and latest Guerlain spa service innovation,” Moore concludes. “Our ambition is to become a centre of skincare excellence in Berlin, much like the Guerlain l’Institut de Beauté in Paris.”


european spa | www.europeanspamagazine.com


General manager: Friedrich W. Niemann Spa manager: Karin Pollinger Operations and development: Louise Moore Spa interior design: Chris Webb Spa area: 1,000sqm Spa team: Eight Facilities: Male and female changing rooms; six treatment rooms for body, massage and facial therapies with private ensuite bathrooms; two treatment rooms equipped with Vichy massage and hydrotherapy; relaxation and footbath lounge with privacy screens; Guerlain retail boutique; 80sqm fi tness suite by Technogym Pool and thermal area: 257sqm featuring a bubble-shaped leisure pool, whirlpool, sauna, steam room, ice fountain, vitalising showers and poolside loungers; access to outdoor sun sanctuary with views overlooking Berlin Product partner: exclusively Guerlain Suppliers: Unbescheiden hydrotherapy bath; Vichy shower, Bizazza glass mosiacs, Boca terry linens and robes


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