This page contains a Flash digital edition of a book.
Guerlain Spa, Waldorf Astoria Berlin, Germany


41


six years ago, when we started creating branded spa concepts with the refurbishment of Waldorf Astoria New York,” explains Hilton’s director of spa operations and development for Europe, Louise Moore. “There is a real synergy between the two brands,” she continues. “The level of luxury, exclusivity and individuality we wanted for our spa guests fits with the expectations of LVMH Group, which owns Guerlain. Our goal is to establish this as more than a spa. We have set out to create a centre for skincare excellence in the heart of Berlin.”


Sensory world


The prominent location of the new spa reflects the aim of creating memorable experiences for guests staying at the Waldorf Astoria Berlin, as well as day spa visitors from the surrounding city. Behind the sleek, black, glass entrance is a light, welcoming reception and the Guerlain retail boutique that gleam with natural finishes, including Travertine stone and limed oak surfaces. The entrance is cleverly accented with decorative light-catching crystals and iconic, antique bee-embellished Guerlain fragrance bottles, while


softly backlit voiles shroud and soften the supporting pillars and walls. Guests can sit and take tea on sumptuous velvet seating which adds to the peaceful and intimate atmosphere. Chris Webb, Hilton Worldwide’s senior director


of interior design for Europe, says the layout of the reception enhances the guest journey. “The reception area was a crucial piece of the spa’s design as this is where the whole Guerlain experience begins,” he explains. “From the moment guests arrive, they are immersed in the Guerlain fragrance journey.” “The Guerlain concept is about tailoring each


experience for individual guests,” adds Moore. “Our welcoming fragrance journey, in which guests chose a scent to follow them through their treatments, really taps into Guerlain’s expertise. It speaks directly of the fragrance heritage of Guerlain and is woven through the entire experience.”


Opulence and style With a challenging L-shaped footprint, separate corridors were created to allow guests coming in for treatments direct access to the treatment area, which


www.europeanspamagazine.com | european spa


“Waldorf Astoria and Guerlain are both global brands that epitomise sophistication and pre-eminent luxury. We are delighted to offer the Guerlain Spa experience in our hotel, as an exclusive first for Germany”


Friedrich W. Niemann General manager Waldorf Astoria Berlin


w


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124