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Spa Life 2013 Preview Larger than life


Wyboston Lakes, home to the landmark £3m Y Spa, is an ideal setting for this year’s Spa Life event on November 12-13


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pa Life has quickly become an important event for UK spa and wellness professionals, showcasing innovative products and services as well as brand re-launches. As the event’s


offi cial media partner, European Spa caught up with organisers Ray Payne, Mike Fitch and Andrew Hammond to see what they have in store this year.


Tell us about the format for this year’s event Spa Life brings the UK spa industry together for two days of relaxed, professional business development and networking opportunities. It is four events in one really; a CEO summit; a meeting forum; a supplier expo; and the UK Spa Conference, which takes place exclusively on day two, so busy delegates have the option of a one-day ticket if they prefer.


What networking opportunities are there? We have extended the duration of the meeting forum, which is important for our supplier partners. Also, we have built longer breaks into the conference programme to allow more time in the expo arena. Spa Life’s CEO summit brings together senior


representatives from all areas of the industry to debate the key issues affecting the UK spa sector. Last year’s event proved to be a lively affair and the education sector came under particular scrutiny. This year we’re hoping more educators will come


so operators and suppliers can better explain their expectations and hopefully guide the educational syllabi of the future.


Speaking of education, professional development is at the heart of Spa Life, can you tell us why? The industry is growing at a rapid pace but it is dominated by single-site owner-operators who tend to work in isolation. Many UK spa managers and directors have progressed from roles such as therapist and while this has its advantages, we aim to provide the opportunity for existing and aspiring managers to learn from best-practice case studies and gain exposure to innovation from wider industries.


What topics will be explored this year? Performance management and motivation have been consistent themes in our education programme and we have some tough acts to follow; delegates are still


talking about the amazing keynote address by Frank Dick, former head of UK Athletics, in 2012, our Olympic year. This year, we have pulled another motivational giant out of the box in Andy McCann – a leading performance coach attributed with motivating the Welsh Rugby Union team to the Grand Slam last year. Andy now inspires business owners to perform


better, both personally and professionally, in order to achieve greater success in the corporate world. Breakout sessions will follow this session, covering topics such as strategic business development, marketing, sales and operational management.


How do you balance supplier involvement? We always aim to bring innovative, new products to the market and in recent years introduced the Mii make-up range from Gerrard International, a new beauty supplement from Unilever and the LadyPillo range of products, to name just a few. These sit perfectly alongside market-leading


brands such as our Platinum sponsors Murad and Germaine de Capuccini.


So, will there be any time for socialising? Absolutely! As always, we will be holding a gala dinner, which this year will feature dancing and entertainment. We’re also planning a special pre-event party in the fabulous Y Spa.


european spa | www.europeanspamagazine.com


European Spa magazine reader off er


With this exclusive off er for European Spa readers you can save up to £50pp on the two-day delegate rate for Spa Life 2013. Off er valid until August 16. Conditions & exclusions may apply. To register visit www.spa-life.co.uk/buyers and enter promo code ESM013.


For bookings & information please contact: +44 (0) 1268 745892 info@spa-life.co.uk www.spa-life.co.uk


Spa Life organisers, from left, Ray Payne, Mike Fitch and Andrew Hammond


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