This page contains a Flash digital edition of a book.
spas 


Bedford Lodge Hotel, UK


106


the pre-opening of the spa has been ‘keep it simple’ and this is what we’ve aimed to do with all our spa literature. When our guests read the spa treatment menu, all they need to know is what each treatment achieves and what benefi ts they will experience.” For Ramsay, ESPA and Jessica were natural choices


as treatment partners: “I’m so proud that we’re an ESPA spa – it’s a brilliant fi t for us. I’m also a real lover of nails and Jessica is on a different level, offering a deluxe spa treatment, rather than just a manicure.” The spa has a dedicated treatment room with a consultation space in which guests can be offered IPL and micro-dermabrasion, with the scope to increase this side of the spa’s offering in the future.


Team development With a total of 25 members of staff, Ramsay is looking forward to seeing her hand-picked team develop their roles and the spa’s reputation for therapeutic expertise. Before the spa’s launch, as well as comprehensive


product and treatment training, a trainer was brought in to impart team-building tips and confi dence-building techniques. “We wanted to bring in a male trainer for a different perspective, as there had been quite a lot of women leading other areas of the spa team’s training,” Ramsay explains. “I wanted to remind our team that they are experts. I’m confi dent that the level of service and the team we’ve created means that we’ll make a lasting impression, giving each guest a sense of comfort, tranquility and warmth.”


Looking to the future The spa’s phone lines were opened early, in April this year, so guests could make appointments and to ensure


that it would open with a full quota of guests in the early weeks following the initial launch buzz in July. Byrne anticipates that the spa will break even by the end of March 2014, and a return on investment is expected within seven years. It’s an ambitious timescale, but Byrne believes it is a realistic one. The key to the spa’s success, he says, will be the same attention to customer service that the hotel has long prided itself on. “How the spa looks and how we look after each guest is paramount,” says Byrne. “We intend to offer a caring service that means each guest feels totally satisfi ed that they’ve had an excellent treatment, value for money and wants to return.” Ramsay concurs: “While the spa’s design is


undoubtedly beautiful, if the service isn’t of the same quality, guests won’t return. To maintain our competitive edge we’ll need to remain innovative and maintain the personal element to our service while continuing to evolve. Our priority will always be that the customer comes fi rst.”


european spa | www.europeanspamagazine.com


Clockwise from above left: A pergola was constructed to enhance the remodelled walled garden; the spa’s hydrotherapy pool; a relaxation area on the mezzanine level


SPA STATISTICS


The Spa at Bedford Lodge Hotel +44 (0) 1638 676130 www.bedfordlodgehotelspa.co.uk


Chief executive offi cer: Noel Byrne Spa manager: Anna Ramsay Spa design and interiors: A Squared Architects and Trevillion Interiors Spa investment: £5.5m Spa area: 1,163sqm (includes garden) Spa team: 25 Full capacity: 40 guests Treatment facilities: Ten treatment rooms, therapy room for visiting cosmetic doctors’ non-invasive procedures; relaxation room Thermal area: Steam room, sauna, hammam, experiential showers and ice fountain, supplied by Cheshire Wellness Wet spa: Deck-level hydrotherapy pool with surrounding mezzanine; rooftop cascading spa pool and relaxation terrace by Cheshire Wellness Product partners: ESPA, Jessica, Lycon waxing and Epionce Suppliers: Spa Vision, Palamar IPL, Alberto Zanrè, YeahBaby and Lissadell Signature treatments: Balinese massage with hot stones; Lavender Poultice Massage and ESPA’s Ultimate Lifestage Facial


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124