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CALIFORNIA ALLIANCE FOR GOLF


Golf Contributes $13.1 Billion of Overall Economic Activity, Including 120,000 Jobs


T


he unified California golf industry formally released findings in May from The California Golf Economy: Economic & Environmen- tal Impact Report. Industry leaders gathered at Del Paso CC in Sacramento to share the 52-page report with media and governmen- tal leaders. Commissioned by


Golf 20/20 for the Califor- nia Alliance for Golf (and prepared by SRI Inter- national) the study docu- ments the golf industry’s financial impact upon the state—$13.1 billion of overall economic activity that supports more than 128,000 jobs, $4.1 billion of wage income and more than $346.6 million in charitable giving annually. The study also details the golf industry’s environmental record with respect to water conserva- tion, energy efficiency and prudent environmental stewardship. “Golf is more than a


game; it is a business providing economic vitality for myriad California communities, jobs for thousands of residents, healthy outdoor recreation for families, necessary green space and millions of dollars in charity to various local community causes,” said California State Senator Ted Gaines (R-El Dorado Hills). According to the 2013


study, with 921 unique golf facilities within the state, golf in California is an in- dustry that generates more


70 / NCGA.ORG / SUMMER 2013


direct economic activity than movie theaters, fitness/ recreational sports, green- house/nursery crops and amusement/theme parks. It brings visitors to the state, spurs new construc- tion, generates retail sales and creates demand for a multitude of goods and services ancillary to the industry. Unique among participatory sports, golf gives back through di- rect charitable activities and supports hundreds of non-profit organizations dedicated to youth, seniors, individuals with disabilities plus educational initiatives and other community-based endeavors. “The golf industry adds


$13 billion to the California economy, provides jobs for thousands, charity to many and outdoor rec- reation for persons of all ages,” commented Cali- fornia State Senator Steve Knight (R-Santa Clarita). In addition to the eco-


nomic impact of golf, the SRI study provides keen insight into the golf indus- try’s use of water. The study reveals that golf consumes less than 1.2% of the total water used to irrigate crops, accounts for less than 1% of the total fresh water consumed in the state and


generates significantly higher economic returns per acre-foot of water than most other water-intensive industries. The CAG General Membership Meeting and News Conference included representation from the fol- lowing allied golf organiza-


The study reveals that golf consumes less than 1.2% of the total water used to irrigate crops, accounts for less than 1% of the total fresh water consumed in the state.


tions: Northern California Golf Association (NCGA), Southern California Golf Association (SCGA), Northern California PGA Section (NCPGA), South- ern California PGA Section (SCPGA), California Golf Course Superinten- dents Association, Pacific Women’s Golf Association (PWGA), Women’s South- ern California Golf Associ- ation (WSCGA), Women’s Golf Association of North- ern California (WGANC), Women’s Public Links Golf Association of Southern California (WPLGA), Golden State Chapter of the Club Manager’s Asso-


ciation (CMAA), California Turfgrass & Landscape Foundation, (CTLF), Southern California Mu- nicipal Golf Association (SCMGA), California Golf Course Owners Association (CGCOA), San Francisco Public Golf Alliance and the Northern California Golf Representatives As- sociation (NCGRA). Also in attendance were


representatives of leading golf management compa- nies, including: American Golf Corporation, Club- Corp, CourseCo, Empire Golf, Greenway Golf, Kemper Sports, Poppy Holding Inc., ValleyCrest as well as a contingent of media representatives. “After weathering the


deepest recession since the 1930s and dealing with some of the over saturation caused by the boom of the 90s, we’re headed back up again,” said California Alli- ance for Golf President and Southern California PGA Section CEO Tom Addis III. “It is apparent that our industry agrees, and contin- ues to care about the future of the game, well-evidenced by the representation we had at our recent general membership meeting and news conference.”


To obtain a copy of The California Golf Economy: Economic & Environmental Impact Report and/or its executive summary visit NCGA.org/about-ncga/government.


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