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TOMORROW’S PRODUCTS


ACHIEVE ZEN WITH ANTRON®


CARPET FIBRE


reproduction, ensuring that the geometric, linear and floral patterns within the collection are provided with striking and lasting style. In colours ranging from cerise and red right through to greys and deep blues, Zen Design displays the colour range achievable in carpets made from Antron®


carpet fibre. Invista’s Antron® carpet


fibre has long been a crucial ingredient in the Zen Design tufted graphics carpet concept from Lano Flooring Solutions, ensuring performance and colour


clarity within a wide variety of commercial locations.


Made from nylon 6.6 fibre, Antron®


allows for styling


flexibility, with a variety of fibre sizes and lustres, as well as excellent colour


FLOORWISE TRANSFORMS


WITH NEW BRANDING To ensure greater brand continuity throughout its extensive portfolio, and following months of development, the Floorwise Group is now ready to reveal exciting new branding that builds upon the strength of its name.


As Richard Bailey, Managing Director of Floorwise, explained “The Floorwise brand has become synonymous with high quality and great value thanks to the reliability of each and every one of our products. As the supplier of choice for hundreds of fitters and retailers in both the commercial and residential arenas, we now feel it is time to capitalise on our success and give


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greater emphasis to our own brand in both the names of our products and their packaging. Floorwise is a name to be proud of and we want to ensure that it is the first thing that is visible so our customers know that they are choosing a product they can trust.”


The underlay range, one of the most popular collections from Floorwise, will be the first to transform under the new brand guidelines. With packaging fully redesigned to allow for greater prominence of the Floorwise name, the new collection features a total of nine overhauled qualities, including the new entry-level product Floorwise Initio at 7mm thick, and Floorwise


With Zen Design known as a collection heavily focused on delivering style, colour clarity and durability for hospitality venues, offices, leisure facilities and retail outlets, Antron® fibre helps to provide reassurance of long term appearance retention.


“Available in a wide variety of colours and with unbeatable performance benefits, it is no wonder that Antron®


carpet fibre contributes to the


success of the Zen Design concept by Lano Flooring Solutions,” commented Neil Maguire, Regional Marketing Manager, Invista. “Designers, specifiers and contractors working in the commercial arena recognise the excellence of carpets made with Antron® fibre, and so it is only natural that Lano Flooring Solutions has partnered with Invista to utilise these benefits and maximise the range’s appeal.”


Easy to clean and maintain, carpets with Antron®


fibre


benefit from the yarn’s inherent stain and soil resistance, making them ideal for busy locations with high foot traffic.


www.antron.eu


Supreme sitting at the top end of the collection thanks to its super high density and 11mm thickness.


Brand new carpet hanging samples will be produced to allow retailers to showcase the new underlays in a consumer- focused format that also allows sell-up opportunities across the ranges.


“We are confident that the new branding will bring greater unity to the look and feel of our products,


and are already rolling it out to all other lines within the Floorwise portfolio,” added Richard. “We are dedicated to ensuring that Floorwise remains the supplier of choice for those who use our products on a day-to-day basis, and investing in this new branding demonstrates our commitment to keep evolving.”


www.floorwise.co.uk


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