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Each month we ask a flooring industry professional the Tomorrow’s Flooring 10 Questions. This month, we chatted to Dave Ellams from Atkinson & Kirby.

decided I needed a change. Atkinson & Kirby were looking for someone like me and I was looking for a challenge. The rest is history.


What do you think the main positive of

the flooring industry is? The real positive of this industry are the people. No matter if they are contractors or manufacturers, they are all positive and industrious.

Q1 Q2

What was your first job?

Junior Trainee Supermarket Manager. It sounds grand... but it wasn’t!

How did you get into the flooring industry?

After working in the photographic industry for over 20 years, 10 or more years in Export and the last five commuting to Spain, I


If you could hire any one person to

be part of your team, who would it be and why? Michelle Mone, because she has come from a background of nothing in the East End of Glasgow to be a multi millionaire. What drive and determination got her to cheat on her CV to become the Head of Marketing in Scotland for Labatt beer?

that time. Why? Have a look around, what would you want to change?

Q8 Q9

Where would you like to be a fly on the wall?

All of my competitors’ Board Rooms.

What would you like to see in


If you won the lottery, what would

be the first thing you’d buy? A new house for my son and daughter.

Q6 Q7 00 26

If you could have any super power, what

would it be and why? To be able to see into the future so I would be able to make more informed decisions.

If you could be one person for a day,

who would it be and why? David Cameron or whoever the Prime Minister was at

a future issue of Tomorrow’s Flooring? We have an industry that we should all be proud of. But still, even with the efforts of the likes of the British Wood Flooring Association (BWFA), there is a distinct lack of proper training in this country. I believe that one of the problems is awareness. So for that reason, I would like to see something based on Industry Training. I am coming from the wood perspective, but all training is important.

Jason Kelly, Director at Brand, Public and Social Media Relations Agency, talktojason, asks:


If you could have created, or could

create, any flooring brand, what would it be and why? There are so many fabulous brands on the market, I think it would be impossible to highlight a single one.

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