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How are you overcoming these hurdles?


Education, education, education, to coin a phrase. We have developed communications campaigns to better inform the general public about the advantages of LED lighting and offer technical advice to customers about what to look out for when making comparisons between different lighting products. We are keen to remind customers that non-branded products may have exaggerated claims, particularly overstated figures for luminous efficacy and operating life. We also underline the fact that poor-quality LED lamps, which might fail in a much shorter time, do not offer an attractive return on investment. Verbatim's demanding quality control during manufacturing processes guarantees first-class products.


What is new for 2013? Verbatim expects that 2013 will shine very brightly, particularly due to new product innovation. At Euroluce 2013, Verbatim unveiled groundbreaking technological advances in OLED and gallium nitride (GaN) LEDs that deliver unrivalled efficiency and brightness.


Using pioneering Gallium Nitride technology, Verbatim has unveiled a GaN LED solution starting with an MR16 spot which can deliver at least five times higher brightness than conventional LEDs. This allows lighting fixtures to be made much smaller and offers lighting specialists far greater design freedom. In addition, Verbatim has also unveiled a new series of VELVE modules which incorporates the world’s most advanced dimmable and colour adjustable OLED technology. The latest lightweight VELVE modules are twice as bright and 70% more efficient than before with glare-free brightness of up to 2,000 cd/m2 and a luminous efficacy of 51.6 lm/W. Verbatim has also introduced a new set of


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dimmable Classic A LED lamps for lighting professionals. Available in 7.5W or 10.5W to replace 40W or 60W traditional light bulbs respectively, all offer a wide beam angle (<220°) and warm white light at 2700K. An IP65 protected 7.5W Classic A E27 is suitable for outside or wherever a waterproof LED lamp is needed. Earlier in the year, Verbatim launched downlight fittings to complement our high-quality and reliable LED lamps. The new range perfectly fits Verbatim’s PAR16 GU10 lamps. They are available in packs which consist of a white or aluminium fixed ring plus a holding pin, a GU10 socket and an electrical connection box. In May, Verbatim plans to announce the


release of a new MR16 LED lamp using VxRGB technology developed by Verbatim’s parent company, Mitsubishi Chemical Corporation. With a 180 lm/W output, Verbatim’s VxRGB MR16 delivers vivid, high contrast lighting to make objects appear as they should.


What does the future hold? As the LED lighting market continues to flourish, Verbatim will continue to innovate and develop new high performance products to take advantage of this anticipated growth. We are taking advantage of our experience of bringing hi-tech products to market in volume along with Mitsubishi Chemical’s expertise in lighting technology to increase our LED lamp portfolio and market position. For example, this autumn we intend to start selling fixtures with integrated LEDs beginning with downlights for retail, hospitality and residential applications. New McKinsey research predicts by 2020, 60% of all lamps and 62% of all fixtures in private households will be based on LED technology, a market worth €8.4 billion. The total LED market in Europe is expected to grow to €17 billion by 2020.


Contact Verbatim T: +44 (0)1784 439 781 W: www.verbatim-europe.co.uk


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