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Q&A Verbatim


Victorious Verbatim


We chat to Jeanine Chrobak-Kando, EUMEA Business Development Manager at Verbatim.


Where and when does the story for Verbatim begin? Founded in 1969, Verbatim is best known as a pioneer at the forefront of data storage innovation. From floppy disks to CDs, DVDs and Blu-ray media to external hard drives, flash memory cards, USB drives and solid-state drives, Verbatim's extensive portfolio and influence in the storage industry is unrivalled. Verbatim is a relatively new entrant in LED lighting having launched its first range of LED retrofit lamps just a few years ago. In fact, the brand announced its entry into the European LED and OLED markets at Light+Building 2010. Verbatim’s move into lighting means that LED customers can also be assured of technology they can trust because we are backed by parent company Mitsubishi Chemical Corporation (MCC) – one of the world’s largest chemical companies and a global leader in developing materials for LED technology. In fact, MCC has over 50 years of expertise in manufacturing materials for lighting. Today, Verbatim supplies an extensive


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professional range for lighting designers, architects and facility managers and a range aimed at general consumers available through electrical, home improvement and online stores.


What have been your biggest challenges to date? LED manufacturers face many exciting market opportunities but there are some challenges to tackle too. The first major challenge has been to correct common misconceptions customers have about LED lamps compared to other lighting technologies and finding effective ways to explain the key benefits that LEDs deliver. Another test we continue to face is the large volume of cheap, inferior quality, non-branded LEDs. These products entice consumers with their low price but ultimately disappoint them with a tendency to underperform or suddenly fail. Reputable brands, on the other hand, tend to implement better product design and manufacturing which encourages loyalty, trust and repeat purchase.


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