help them build their skills.
Maximize community service. Any community ser- vice is good community service, but the more lives your project im- pacts the more buzz you create for your institution. Cleaning a field or a road is a big help to your community, but holding an interactive camp for autistic chil- dren is a life-changing event. Besides bringing smiles to the participants, you also do a great deal to warm the hearts of their parents, friends and loved ones. It’s also a great op- portunity to teach your athletes the positive power of altruism. Don’t be afraid to do a press release, take pic- tures and ask local businesses to help cover the expenses.
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Have a social media mar- keting plan. Social network- ing sites allow you to deliver short messages to your target in a highly filtered manner, but simply having
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an account isn’t enough. You need a well-organized social marketing plan and you need to be diligent with its implementation.
Blasting out upcoming events, re- sults, awards, achievements and any other pertinent information is great, but if you do it sporadically you will lose your audience. Your site needs to be maintained and updated regu- larly while also making sure all posts are congruent with your branding message. If you are not hiring coach- es with social media skills, then ar- range training sessions for them to maximize use of this tool.
Service your alumni data- base. Most institutions have an alumni database, but are they being serviced? The influential alumni should be on a drip cam- paign where they are contacted regularly through a variety of me- diums (emails, phone calls, face- to-face, social networks). Other
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alumni should be contacted beyond when you are doing a pledge drive. Holiday cards, birthday cards and newsletters are all ways to let your alumni know you are interest- ed in them as people—not just their money. Attending class reunions and making phone calls are also effective ways to let your alumni know you care about them. Taking measures to build and re- inforce your brand pays dividends for your organization. Put a uni- versal plan in place and get your various coaching staffs on board to implement it.
Charles Welde has a Master’s
Degree in sports management from the University of Oklahoma and is currently an adjunct professor at Oklahoma City Community Col- lege. He has 13 years of coaching experience at the high school, col- lege and arena league levels.
Indicate No. 103 on inquiry card or visit:
www.coachadproducts.com coachad.com May/June 2013 43
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