27A BONUS Digital Content CONTENTS
28 Bracing For The Future Fayetteville High School in Arkansas improves facilities in preparation for infl ux of students, sports teams
FEATURES
32 A Community In Need Shiloh Christian School in North Dakota
lends a hand with new athletic facilities 36 Reconstructing
Athletic Facilities A look at capital improvement projects taking place around the nation
42 7 Steps To Build Your
Athletic Department’s Brand Coaches must actively engage with the community, fans and alumni
44 Protecting Your
Athletic Department From Title IX to risk management, athletic directors must understand their obligations under the law
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4 May/June 2013
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DEPARTMENTS 6
7 8
10 16 18
22 20
24 48
Between The Lines Athletic Directors Can Learn From Rutgers’ Carelessness
Letters Referee Safety & Baseline Testing
A.D.Ministration Providing Help For The Athletic Director
Powerline Perspectives On Strength & Conditioning: A Multi-Faceted Profession
Winning Edge 8 Keys To Coaching Today’s Millennial-Generation Athlete
Sports Medicine Spotlight A ‘SICK’ Scapula: Is That Contagious?
Q & A How Do You Recruit And Retain Volunteers To Work At Sporting Events?
Your Voice
A Survey On The Rutgers Basketball Video & Mike Rice
Nutritional Value Sports Dietitians Are Vital Team Players
Product Spotlight: Conditioning Communication Apparel
2012-13 High School Athletic Director Spending Survey May/June 2013 Vol. 82, No. 7
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