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27A BONUS Digital Content CONTENTS


28 Bracing For The Future Fayetteville High School in Arkansas improves facilities in preparation for infl ux of students, sports teams


FEATURES


32 A Community In Need Shiloh Christian School in North Dakota


lends a hand with new athletic facilities 36 Reconstructing


Athletic Facilities A look at capital improvement projects taking place around the nation


42 7 Steps To Build Your


Athletic Department’s Brand Coaches must actively engage with the community, fans and alumni


44 Protecting Your


Athletic Department From Title IX to risk management, athletic directors must understand their obligations under the law


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4 May/June 2013


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DEPARTMENTS 6


7 8


10 16 18


22 20


24 48


Between The Lines Athletic Directors Can Learn From Rutgers’ Carelessness


Letters Referee Safety & Baseline Testing


A.D.Ministration Providing Help For The Athletic Director


Powerline Perspectives On Strength & Conditioning: A Multi-Faceted Profession


Winning Edge 8 Keys To Coaching Today’s Millennial-Generation Athlete


Sports Medicine Spotlight A ‘SICK’ Scapula: Is That Contagious?


Q & A How Do You Recruit And Retain Volunteers To Work At Sporting Events?


Your Voice


A Survey On The Rutgers Basketball Video & Mike Rice


Nutritional Value Sports Dietitians Are Vital Team Players


Product Spotlight: Conditioning Communication Apparel


2012-13 High School Athletic Director Spending Survey May/June 2013 Vol. 82, No. 7


Check Out The Latest Innovations In The Market


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