BONUS DIGITAL CONTENT
increase. This is followed by Outdoor Facility Mainte- nance, where 25.4% said they will at least a 2% increase and 24.6% said they will see an increase in money avail- able for Football Training Equipment. For private schools, the percentage seeing an increase
in funds for Team Apparel is even higher – 41.8% said they will see at least a 2% increase in spending for that line item. This is followed by Sports Medicine, where 26.3% said they will spend at least 2% more in that area for the academic year and Football Training Equipment, where 25.5% said they saw an increase of at least 2%.
Fundraising Responsibilities As budgets tighten and athlete participation increases,
ADs are increasingly turning to private fundraising to cover gaps in athletic department spending. When look- ing at responses from the 2011-12 survey, 70% of ADs said they relied on fundraising to cover between 1-50% of their annual departmental spending. During that year, nearly 16% of ADs looked for private fundraising to cover between 51-100% of departmental expenditures. Only 14.2% said they do not rely on fundraising at all. For the 2012-13 survey we see a similar breakdown with 67.8% of ADs reporting that they rely on fundrais- ing to cover 1-50% of departmental spending. A little over 17% utilize fundraising efforts to pay for 51-100% of ex- penditures. During the 2012-13 school year, only 14% of ADs report not utilizing fundraising to cover costs. If we look closer at fundraising responsibilities for ADs from public schools for both survey years, we see that for the 2011-12 survey the largest percent of ADs (61.3%) relied on fundraising to cover between 1-30% of departmental expenditures. Of this group, 26.7% re- quired fundraising to cover 11-20% of spending. Slight- ly under 13% of public school ADs looked to privately generated funding for 31-40% of athletic department spending, and another 11.6% needed fundraising to cov- er 61-90% of department expenses. On opposite ends of the spending spectrum, 11.9% of public school ADs didn’t require any private fundraisers, while 2.5% needed to generate 91-100% of their funds to operate in 2011-12. During the 2012-13 school year, no signifi cant chang-
Schools 2012-13
0% 1-30%
31-60% 61-90% 91-100%
27C
14.0% 55.1% 18.8% 7.2% 4.8%
Schools 2011-12
14.2% 59.7% 13.4% 9.7% 3.1%
All
es in the fundraising pattern were seen for public school athletics. The largest group of ADs (56.3%) reported that they utilized fundraising to cover 1-30% of departmen- tal spending. Within this group, 24.7% used fundraising programs to meet 1-10% of expenditures. The next biggest group of ADs (19.6%) say that private fundraisers will be needed to cover 31-60% of spending, while 7.5% will need outside funds for 61- 90% of expenses.
Some 12.5% of public school ADs report they will not need private funds during the 2012-13 academic year, but 4.1% will need fundraisers to cover 91-100% of de- partmental spending during the current year. Private schools appear to rely somewhat less than public schools when it comes to the need to utilize pri- vate fundraising to cover athletic department spending. In 2011-12, more than half (53.5%) of private school ADs reported they needed fundraisers for 1-30% of spending; 16.4% required fundraising to for 31-60% of expenditures; and only 2.8% of ADs plan to use private funds to cover 61-90% of their costs. During the 2011-12 academic year, 21.9% of private
school ADs will not need fundraisers at all, but 5.5% re- quired outside fundraisers to cover 91-100% of athletic department spending. In the current year, a little less than half (49.5%) of private school ADs report that fundrasing efforts will be needed for 1-30% of departmental spending. A little less than 15% are planning for for private fundraisers to cover 31-60% of expenses, while 7.2% of ADs expect private funds would be needed for 61-90% of their spending. During 2012-13, 21.6% of private school ADs will not
lean on private fundraisers for any part of the spending budget, and 7.2% will rely almost totally on fundraisers for 91-100% of departmental spending.
Sports Fees Collected Sports fees are another signifi cant revenue stream for many schools, both public and private. But many schools still do not charge athletes to participate in in- dividual sports. For the 2011-12 survey, overall results showed that 63% of schools surveyed do not charge sports fees, while 37% do charge a fee to participate. For
Percent of Total Athletic Dept. Spending Covered by Fundraising All
Public Schools 2012-13
12.5% 56.3% 19.6% 7.5% 4.1%
High School Athletic Director Spending Survey: 2012-13
Public Schools 2011-12
11.9% 61.3% 12.7% 11.6% 2.5%
Private School 2012-13
21.6% 49.5% 14.5% 7.2% 7.2%
Private Schools 2011-12
21.9% 53.5% 16.4% 2.8% 5.5%
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