BONUS DIGITAL CONTENT
AD Budget Increase/Decrease — 2012-13 vs. 2011-12 All
Schools 2012-13
+7% or more +2-6%
Little or no change –2-6%
–7% or more 3.5%
14.1% 55.4% 17.4% 9.6%
Schools 2011-12
1.4% 9.7%
48.9% 20.2% 19.9%
no change to their budgets, nearly the same (45%) saw declines of 2% or more. Compare that to public school ADs responding to the 2012-13 survey and you see that 55.2% said there was little or no change from the previ- ous year, and nearly 15% saw an increase of 2% or more. While 30.1% saw a decrease of 2% or more from the previous year’s budget. Private school ADs responding to the 2011-12 survey said over half — 56.2% — saw little or no change from the previous year’s budget and nearly a quarter — 23.3% — saw an increase in budget over the previous year. While only 9.5% saw a decrease of 2% or more. When looking at private school AD responses to the 2012-13 survey, 56.3% saw little or no change from the previous year and 31.2% saw an increase in budget of 2% or more.
Areas of Spending If you take a closer look at changes in budgets for particular line items, you get a more accurate picture of just where schools are spending more or less for the year. For ADs responding to the 2011-12
survey, the most popular categories for increased spending included helmets and other football equipment. A quarter of all respondents said they will see at least a 2% increase in spending in these areas. Field maintenance equipment is another area of signifi cant increase, with 22.1% of ADs saying they saw this line item increase by of over 2%. Breaking out public school ADs from the overall data for 2011-12, you see almost the same exact percentages in the same exact top spending catego- ries as 26.9% said they expected to see an increase for helmets; 24.4% say they saw an increase for other football equip- ment and 21.7% will see an increase for fi eld maintenance equipment. Private school ADs also said that
football equipment and fi eld main- tenance equipment were top areas
coachad.com
1. 2. 3. 4. 5. 6. 7. 8.
9. All
Public Schools 2012-13
2.8%
11.8% 55.2% 19.1% 11.0%
Public Schools 2011-12
1.4% 6.6%
47.2% 21.9% 22.9%
Private Schools 2012-13
7.1%
Private Schools 2011-12
1.4%
24.1% 22.2% 56.3%
55.6%
8.9% 12.5% 3.6%
8.3%
for increases in budget, with 25% saying they will see more money for football equipment and 23.2% say they had more money to spend for fi eld maintenance equip- ment. But topping the list of increases in spending for the 2011-12 academic year was apparel, with 26% of private school ADs saying they will see an increase of at least 2% for this line item. For the 2012-13 survey, the spending categories were tweaked and broadened a bit, but basically followed the same line items. Topping the list of line-item increases was Team Apparel – 32% of those responding said they will see at least a 2% increase this year. This is followed by Outdoor Facility Maintenance, where 25.1% said they will see a budget increase of at least 2%. If you look closer at just public schools, we see that
many ADs reported an increase in available funds for Team Apparel – 30.3% said they will see at least a 2%
Where Athletic Directors Plan to Spend Resources in 2012-13
(percent of all ADs indicating they will increase spending by 2% or more in current school year)
Increase Spending by 2% or More
Team Apparel
Outdoor Facility Maintenance Training Equipment – Football Sports Medicine
Stength & Conditioning Equipment Training Equipment – Other Sports Indoor Facility Maintenance Coaching Aids
(communication,software, misc.) Insurance
10. Awards 11. 12. 13. 14.
Misc. Facility Products Software/Consulting
Clinics/Tradeshows/Seminars Sports Nutrition
12.7% 12.5% 10.6% 10.4% 8.6% 3.2%
High School Athletic Director Spending Survey: 2012-13
84.2% 76.3% 77.4% 82.3% 73.9% 92.9%
27B
32.0% 25.1% 24.6% 22.5% 19.8% 19.2% 18.0% 15.4%
Maintain Spending at About Same Level
49.4% 63.8% 62.9% 69.0% 67.5% 67.0% 72.1% 72.3%
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