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TTG Toolkit TECHNOLOGY


Data: what’s the big deal?


30 This week in your toolkit


Get Ahead TTG undertakes G Adventures’


innovative interview process p29


On Tour


Highlights from our recent Manchester and Glasgow roadshow events p30


Training Go the


extra mile with Avis,


team toolkit


Got any business-related issues you’d like TTG to cover? Email toolkit@ttgdigital.com


and win a speedboat ride on the Thames with Your Car Hire p32


Mystery Shopper We visit Cambridge to sound out agents with a request for a cultural trip to Morocco p34


32


With companies now able to store limitless amounts of data in the cloud, the next step is figuring out how to make sense of it. By Matthew Parsons


Starbucks has caught the big data bug. But what exactly is it, and does it have a role to play in the travel industry?


T Speaking at the recent Travel


Technology Europe conference at Earl’s Court, Sabre’s John Carlile sought to set the record straight: “It’s not about big, not about data; it’s about insight.”


here’s a bit of a buzz about big data at the moment. John Lewis does it well. So does Apple. Even


The director of product marketing


gave the example of Starbucks. If you look at your receipt, he said, you’d see codes for the coffee you bought, when you bought it and where you bought it. Globally, that information is collected every day and processed. Starbucks then “mines” the information so every branch can avoid big queues; it knows when the rushes are, where they are, and what people are buying at the time. So why is this happening now?


Matthew Parsons 020 7921 8015


26


Pippa Jacks 020 7921 8038


21.02.2013


Katherine Lawrey 020 7921 8018


Jesse Whittock 020 7921 8004


Seminars and debates at the show always pulled a big crowd


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