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recognised that Atol does not protect holidays by airlines. Only one in 20 recognised that Atol does not protect all types of city breaks, safaris and two-week beach holidays, if the components have been booked separately. In this area, public sentiment steers towards greater protection for all travel elements, with almost nine out of 10 travellers feeling all air travel should be covered. When given the details of what


Three-fifths of respondents recognised the Atol logo


were fairly well or very well informed about Atol, but another sizeable proportion, 35%, said they were fairly ill informed about the type and level of protection it offered. The best informed were those who had first-hand experience of a collapse. Only 8% classed themselves as very well informed. The research concluded that no one type of traveller was savvier, with knowledge more likely to be based on personal experiences. “The problem we have is that about half thought it was a nice logo but were not sure what it did for them,” said Moesli. Alarmingly, only one in 10


. 87% 82% 76% 71% 69%


62% 61%


51%


was actually covered and information about the Atol certificate, three- quarters said they were more likely to buy an Atol-protected holiday and 87% said they would like to receive an Atol certificate. Around two-thirds said they wanted to receive the certificate by email.


Future cover Expectations of those who said they would seek financial protection varied. The greatest proportion, 73%, said they expected a refund if their holiday provider went bust before departure and 42% said they should be given a holiday with a different provider. Another 58% said they expected their holiday to continue as normal if the operator failed while they were away, but 28% said they wanted to come straight home if their company collapsed while abroad. When it came to willingness to pay for the scheme, the response was surprising; with the average working out at £24.55 and 58% saying they would be prepared to pay £20. However, 42% said they would not pay more than £5 – double the current fee. “We would want to do a lot more work on this before we became convinced,” said Moesli. “People tell us they switch flights for a few pounds.” The research also asked about


14% 35% Fairly ill-informed Very ill-informed


booking patterns. It revealed that the greatest proportion – 47% – booked flights for their holiday direct with the airline, compared with 38% who used a travel agent. When it came to accommodation, 39% booked through an agent and 42% through another supplier. When booking flights and accommodation, almost three- quarters of consumers now do so online.


FLY AEROMEXICO


FROM HEATHROW Connect across Mexico and Latin America


Los Cabos, Mexico


Great Britain: 0800 9775533 / Republic of Ireland: 1800 855474 www.aeromexico.uk.com


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