INDUSTRY DATA Online presence Forecasts suggest the tablet PC market will surpass notebooks in 2013, writes Steve Montgomery
TABLET PC shipments are expected to reach more than 240 million units worldwide in 2013, exceeding the 207 million notebook PCs that are projected to ship, according to NPD DisplaySearch’s Quarterly Mobile PC Shipment and Forecast Report. In a market that has been dominated by one major player, shifting market dynamics are creating the opportunity for a greater variety of choices, which will drive year-on-year growth in shipments by 64% in 2013. The rapid development and adoption of new screen sizes is allowing both large and small brands to gain market
largest market with a 35% share (85 million units) in 2013. In both China and North America, tablet PC shipments surpassed notebook PC shipments in 2012.
TAKING NOTE
Notebook PC shipments have been slowed by declining demand worldwide, reaching even emerging markets where low penetration rates could have stimulated demand. Tablet PCs are being adopted at the expense of notebook PCs. The second half of 2013 may provide a respite as new processors aim to bring more tablet
64%
Year-on-year growth in tablet shipments, 2013
traction in all regions and create new demand for tablet PCs. The tablet market has been led by Apple’s 9.7in iPad, but in 2013 a new class of small tablets will take over the market. Tablet PCs with screen sizes of 7in to 9.4in are expected to account for 54%, or 130 million units of the market in 2013, overtaking the 9.7in size which will account for a 17% share or about 41 million units. Larger sizes, from 10in to 13in, are expected to rise in popularity, increasing steadily to 31% by 2017. As the variety and demand
for new screen sizes increases, so will market growth in emerging markets. China will have 27% of the global tablet market in 2013 with shipments of 65 million units, so becoming the second-largest market for tablet PC shipments, in front of EMEA. However, North America will remain the
PC-like features, such as instant on, all-day battery life and sleek form factors, to notebook PCs.
“The tablet PC market saw
increasing investments in North America in the second half of 2012, from major brands that tested not only new screen sizes and price points, but also unconventional business models to support their efforts. The subsequent increase in shipments and demand underscored the benefits of segmentation in the market as it drove rapid market expansion,” says Richard Shim, senior analyst with NPD DisplaySearch. “In 2013, further investments are expected worldwide, stoking demand to the point that tablet PC shipments will exceed those of notebook PCs.”
www.displaysearch.com
WORLDWIDE NOTEBOOK PC AND TABLET PC SHIPMENT SHARE FORECAST
Tablet
% 2011 2012 2013* 2014* 2015* 2016* 2017* 27 40 53 62 67 70 73
Notebook 73 60 47 38 33 30 27 10 May 2013
Up to 9.4in 9.7in (iPad) Above 10.1in
WORLDWIDE TABLET PC SHIPMENT SHARE FORECAST BY SCREEN SIZE, 2011-17 (%)
100 90
10 20 30 40 50 60 70 80
0 2011 2012 2013* 2014* 2015* 2016* 2017*
New, smaller tablets are in demand in 2013 Source: NPD DisplaySearch * = forecast
WORLDWIDE TABLET PC SHIPMENT SHARE FORECAST BY SCREEN SIZE
%
2011 2012 2013* 2014* 2015* 2016* 2017* 19 36 54 53 52 51 52 64 40 17 19 18 18 17 17 24 29 28 30 31 31
WORLDWIDE NOTEBOOK PC AND TABLET PC SHIPMENT SHARE, 2011-17 (%)
100 90
10 20 30 40 50 60 70 80
0 2011 2012 2013* 2014* 2015* 2016* 2017*
More than 240 million tablet PCs are expected to be shipped worldwide in 2013 Source: NPD DisplaySearch * = forecast
www.installation-international.com
Notebook PC Tablet PC
Above 10.1in 9.7in (iPad) Up to 9.4in
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