Like to know more? Visit
www.visitusa.org.uk
Subscribe to our fortnightly email newsletter online. Call the information and brochure request line on 0870 777 2213 or email
vusa@bhpdirect-mail.com
TRANSFORMERS march into Universal
UNIVERSAL Orlando Resort has announced details of its next blockbuster attraction – TRANSFORMERS: The Ride – 3D, which will bring the intergalactic
battle between the Autobots and the Decepticons to the Florida theme park next summer. Already attracting the crowds at
Universal Studios Hollywood and Universal Studios Singapore, TRANSFORMERS: The Ride – 3D is described as an action-packed ride experience that sees riders come face to face with Megatron. They dodge explosions and attacks by the Decepticons as they fight to save mankind alongside Optimus Prime and the Autobots. Universal worked closely with Michael
Bay, the director of the TRANSFORMERS film series and the ride’s creative consultant, to bring the action of the films to life. Transformers films - Transformers (2007), Transformers: Revenge of the Fallen (2009) and Transformers: Dark Side of the Moon (2011) – have grossed more than $2 billion combined worldwide at the box office.
The attraction will have one of the
shortest build times in Universal's history.
www.prepareforbattle.com or
www.youtube.com/universalorlando
Join Visit USA on the road
VISIT USA is inviting travel agents to attend its series of road shows this month. The evenings will offer agents the
chance to enjoy some fun training and also develop valuable industry contacts. The American-themed events will feature interactive games and a Stars and Stripes buffet. The dates and locations are: • Tuesday November 27 at The Waldorf Hilton Hotel, London
• Wednesday November 28 at The Hyatt Regency, Birmingham
• Thursday November 29 at The Met Hotel, Leeds The road shows start at 17.30. For more
information, call 020 87424077 or email
visit.usa@
thenetwork-uk.com
US Airways’ new transatlantic options
US Airways is to start daily transatlantic flights from Heathrow to its hub in Charlotte, North Carolina, next spring. The service will go on to Miami, offering a one-stop service to Florida from London and will complement the airline’s daily flights to Philadelphia from Heathrow. The new route will start in March 2013.
Las Vegas in the money
LAS Vegas, which expects to record an eight per cent increase in UK visitors this year, is aiming for further growth in 2013 by increasing its marketing funds by 10%. A pot of around $90m will be spent globally, with a significant chunk in the UK, its largest overseas market, said Rossi Ralenkotter, president and CEO of Las Vegas Convention and Visitors Authority. International travel represents 16% of business but Ralenkotter is looking to increase this to 30%. “Increased airlift will drive even more demand. We are doing more consumer advertising over the next 15 months but want to continue to work with tour operators and will still have a component of trade marketing,” said Ralenkotter. Airlines flying the UK-Las Vegas route
The airline is also to resume a daily non-
stop service between international gateway Philadelphia and Shannon, Ireland, on May 22, 2013 after a nearly four-year hiatus. The airline will operate flights to Shannon on 176-seat dual-class Boeing 757-200 aircraft until September 3 2013. The seasonal service complements US Airways' existing year-round daily service to Dublin from Philadelphia and seasonal daily service to Charlotte.
offer around 72,000 seats a week, following new flights from Manchester by Virgin Atlantic last year and an additional flight from British Airways. Las Vegas will host the US travel trade
convention, Pow-Wow, next year (June 8-12). It last staged the trade event in 2008 and has added over 25,000 new hotel rooms since, to total 152,000 rooms.
www.lasvegastourism.com
FINDING CHRISTMAS BARGAINS IN THE USA IS PLAIN SAILING
As the gloomy nights arrive earlier and all thoughts turn towards gifts and festive cheer, now is the time to consider where to get the best and best-value Christmas bargains – and the USA is a fantastic place to start! New York, Chicago and Boston are
all magical cities for Christmas shopping, where you can’t help but get caught up in the festive spirit. Las Vegas, known for its fantastic shopping year-round, will be at its very retail best this month when stores unwrap new merchandise and offer discounts rarely seen during other times of the year. However, really savvy shoppers are heading out to the sea this year to grab the best designer bargains! A quick price check of some items featured in boutiques onboard Celebrity Cruises’ ships show why! Items ranging from jewellery by Bvlgari to handbags from Michael Kors to Dior nail varnishes are up to 40% cheaper in the tax-free shops on-board than in London's trendy stores. With many ships beginning their winter season in the USA & Caribbean, why not fly into Miami for some much needed winter sun and take advantage of some incredible bargains onboard? Perfume is less than a third of what
it costs in a London department store, and the boutiques from Michael Kors and Bvlgari also offer fantastic savings. With thousands of square feet dedicated to designer shopping onboard as well as a team of personal shoppers to assist with finding the best looks and bargains, you’ll really think that Christmas has come early this year! CLAIRE WINSOR Siren Communications
Customers will be able to pass through
U.S. Customs and Immigration before departing Shannon, meaning a quick arrival experience in Philadelphia. Customers who receive pre-clearance at Shannon Airport will arrive as domestic passengers, will be able to check their baggage through to their final destination and ultimately reduce the amount of time needed to connect to their next flight.
www.usairways.com
www.sellinglonghaul.com • November 2012 57
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