IN THE MOVIES
IN THE MOVIES top tips...
• Unforgettable movies… “Recommend clients follow the footsteps of great Hollywood stars by including memorable iconic film locations in their trip” MALCOLM DAVIES Product Administration Manager Funway Holidays
Colorado Tourism and Ranch Rider to highlight western horse riding holidays around Buck, a moving docu-fi lm about a real-life ‘horse-whisperer’. “Nowhere does a road trip like the
USA,” said Richard Wimms, Managing Director of Vacations to America. The operator is pushing fl y-drive adventures to New England, The South, California and The West around On the Road, a movie based on the Jack Kerouac novel. Vacations to America is also promoting its 15-day Virginia, Carolinas and Georgia fl y-drive in advance of Steven Spielberg’s likely Oscar contender Lincoln, starring Daniel-Day Lewis. Filmed in Virginia it is released in the UK in January. Lincoln’s home state Illinois is also
“There is no doubt that big movies help promote
holidays and sales to destinations”
hoping the fi lm will create a surge of interest in its political history and culture. Top sites for fi lm fans to visit will be the Old State Capitol, Lincoln’s tomb and the Presidential Library and Museum in Springfi eld. In St Peterberg, fans can visit the re-constructed village of New Salem. where Lincoln grew up. Other titles that should boost travel are Disney’s remake of The Lone Ranger (August, 2013), starring Johnny Depp and fi lmed in Utah’s spectacular Monument Valley, and Baz Luhrmann’s The Great Gatsby (May, 2013) based on the F Scott Fitzgerald novel, which could help re-ignite tourism to New York’s Long Island following Superstorm Sandy. November saw the 50th anniversary
of the release of Lawrence of Arabia. The Jordan Tourist Board is utilising the re-release of the timeless classic as a springboard for promoting the country and its desert tourism. Mosaic Holidays’ seven-night
‘Lawrence of Arabia’ package from £1,799pp includes Petra, camel tours of Wadi Rum, sleeping under the stars in a Bedouin camp and Aqaba.
TV shows and documentaries can be
equally persuasive. BBC’s documentary, Brazil, with Michael Palin, showcasing the north-east, Amazonia, Rio and the south, should make Sunvil Traveller’s 14- night Brazil itinerary an easier sell. The Macau Government Tourist
Offi ce is promoting the peninsula around fi lming for Sky Livings’s America’s Next Top Model: The British Invasion which highlights attractions from the ‘Skywalk’ to shopping. South Africa Tourism is promoting Charley Boorman’s Extreme Frontiers: South Africa, which features the Western Cape by motorbike. The programme airs on Channel 5 in January.
Tourism Talk DANIELLE GENTY-NOTT Tourism New Zealand
Manager UK/Europe “The impact of The
Lord of The Rings (2001-2003) was huge and we expect to see similar interest with the fi rst fi lm in The Hobbit Trilogy, The Hobbit: An Unexpected Journey. “Our new campaign slogan ‘100%
• Do your research... “Watch films and understand film locations in order to recommend specific areas of a country to clients who have seen them” KAREN JOYCE General Manager Austravel
New Zealand, 100% Middle-earth’ will build on research this year that found that 57% of people considering a New Zealand trip knew The Hobbit was fi lmed in New Zealand. “The set for scenes in both The Hobbit and The Lord of The Rings, since opening in 2003, Hobbiton has attracted 266,000 visitors, 52,000 of whom came in the last year demonstrating the increasing popularity of the new set and fi lms.”
Where To Book It AUSTRAVEL
0800 988 4834
www.austravel.com A 15-day independent motorhome holiday in New Zealand is priced from £995pp, based on a May 2013 departure. The deal includes return fl ights from London Heathrow with Singapore Airlines and 14 nights Apollo Motorhome hire.
IAN BRODIE
PCMREVIEWS.COM
HOMETHEATERFORUM.COM
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