CTC Update UPDATE FROM THE CANADIAN TOURISM COMMISSION
CTC WELCOME
Feel the goosebumps with Canada
BACK in the summer that never was here in the UK, I travelled to Canada with British tour operators to visit the
Bugaboos region in British Columbia. Helicoptering into the mountains for heli-hiking, tucking into the amazing food and seeing the operators' response to this amazing region reminded me of how many other goosebump moments Canada has to offer beyond what’s traditionally sold here in the UK. As we gear up to attend this year’s
TRAINING
CANADIAN training for travel agents has come of age and is celebrating its 21st anniversary. First launched in 1991 the goal was to build trade knowledge and develop a core network of 100 expert agents across the UK. For 10 years, that core group was
promoted in brochures, invited to training events and roadshows and taken to see Canada for themselves on fam trips. In 2000 a binder-based modular training programme was then launched paving the way for online training and
comes of age!
ultimately, in 2010, the pioneering Canada Specialist Programme, a global training platform still running today. There are now over 1200 UK agents qualified in selling Canada, with several hundred in training. Most recent updates to the site have added personal holiday offers available for qualified specialists. Qualified agents are still actively
promoted to consumers and supported with fams and roadshows and some of the very first 100 agents are still part of the programme including Jim Tadgell, Lucia Kaye, Anne Ward, Charmaine
Hallmark and Trevor Beckford. Rupert Peters, regional managing
director for the CTC said: “The CTC has steadfastly supported the industry with top level-training resources. This has ensured agents understand the country and can sell its experiences with the utmost confidence.” Qualifed agents who visit the Canada stand at WTM this year will receive a special 21st birthday gift regardless of the number of years they have been with the programme!
www.canadaspecialist.co.uk
IN BRIEF
1500 Avis locations across the USA and Canada
• 24 hour, weekend, weekly or monthly hire available
• Wide range of extras including GPS, child seats and one-way hire
• Vehicles to suit any requirement, including small, family, luxury and convertibles
A study measuring public perceptions of countries around the world has ranked Canada the most recommended destination to visit – leapfrogging former favourites Australia and New Zealand. The study by the Reputation Institute measured the trust, esteem, admiration and good feelings the public held towards 50 countries, as well as perceptions of peoples' quality of life, safety and attention to the environment. It showed Canada was also the number one most recommended country in which to live, work and study.
www.canada.travel
4 WINTER 2012/13 • SELLING CANADA 9916 Selling long haul
ad_AW.indd 1
23/10/2012 10:13
World Travel Market we do hope you’ll pop by the Canada stand (NA300) to find out for yourself about some of these experiences. We have tourism suppliers from across Canada to talk to about what makes their region awesome. So whether it’s the Northern Lights up north, whale-watching out east, kayaking out west or ranching in our prairie provinces, discover how Canada can offer your clients goosebump moments just like mine this summer.
Learn more about them all through the Canada Specialist Training if you haven't already – you may be surprised at what you’ll discover at:
www.canadaspecialist.co.uk
RUPERT PETERS Regional Managing Director
HELP DESK All the
important contacts
Roger Harris, Trade Helpline: Tel: 0870 161 5151
visitcanada@dial.pipex.com
Train online to become an offi cial Canada Specialist agent:
www.canadaspecialist.co.uk
For online help and advice on traveller types and itinerary planning:
www.canada.travel
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