news to use THE NEWS YOU NEED TO KNOW Audley thinks small
AUDLEY Travel has launched a new programme to the USA focusing on culture, history, wildlife and scenery. The programme aims to avoid the chain hotels and uses smaller character properties and family run B&Bs Highlights include New York’s lakes
and vineyards, the Capital Region, plus Gettysburg and Lancaster for a special tour that gives an insight into the Amish people. In Texas and the Deep South the
company has put the focus on plantation stays and offers a Mississippi cruise.
It also includes Big Bend National
Park, one of the least-visited US parks, for those looking for remote escapes with fabulous scenery. For music lovers, Audley has added a 'Dixie Dreaming' itinerary which takes in Nashville, Elvis's Memphis, New Orleans and Cajun country. This 18-day trip costs from £2,535 pp.
www.audleytravel.com
BA's USA mega brand There's still nothing like Oz
BY STEVE HARTRIDGE TOURISM Australia has rolled out the latest UK phase of its There’s Nothing Like Australia campaign. With Qantas as the key partner, the £1 million initiative includes a 30-second TV advert supported by online, mobile and print elements. The campaign, which will run until
Discover attraction of training in Florida
ATTRACTION World is now offering clients the opportunity to be a Trainer for a Day at Discovery Cove in Florida. The day package comes with a signature 30-minute session with a dolphin, plus an enhanced deep-water session with a private photo shoot, a behind-the-scenes tour of the dolphin areas, plus all-day access to the Grand Reef, Explorer's Aviary, Serenity Bay and Wind-Away River. A trainer is on hand to answer queries.
Also included is breakfast and lunch, plus all snacks throughout the day. The package – from £316 pp – also includes 14 consecutive days' entry to SeaWorld and Aquatica.
www.attractionworld.com
06 October 2012 •
www.sellinglonghaul.com
October 28, features unique Australian attractions including the Bungle Bungles, Sydney's harbour, Uluru, the Great Barrier Reef's Lizard and Hayman Islands, Freycinet in Tasmania and South Australia’s Kangaroo Island. Rodney Harrex, Tourism Australia
Regional General Manager for the UK, said the revamped campaign highlights some of Australia’s best tourism products and experiences that ‘are amongst the world’s finest’. “It positions Australia as an
IN BRIEF Titan heads to Botswana
Titan Worldwide 2013 includes 18 new holidays. New itineraries feature New England, the Okavango Delta, India and Vietnam. The Okavango Delta and Chobe Safari with Victoria Falls is Titan’s first itinerary to Botswana and Zambia and is priced from £3,695 pp for a 13-day trip.
www.titantravel.co.uk
Explore celebrates winter Explore has extended its ‘Limited Collection’ sub-brand with two specialist tours visiting ice festivals. Journeying to the Sapporo Snow Festival in Japan and the Harbin Ice Festival in China, the tours depart in February priced from £2,272pp for 11 days.
www.explore.co.uk
Cool Japan from All Nippon All Nippon Airways has opened its ‘Is Japan Cool?’ campaign to UK travellers with a new series of short films capturing 'cool experiences' on the islands of Okinawa. Viewers can vote 'cool' or 'not so cool' whilst sharing the destination with their friends on social media.
www.ana-cooljapan.com
achievable and competitive holiday destination that offers premium unique experiences,” he said, adding that Tourism Australia’s primary ‘target audience’ in the UK are experienced long haul travellers aged 50-69. “We want to make this the year they
travel to Australia," he said. The campaign will be followed by
Tourism Australia partnerships with a number of other airlines and tour operators, said Harrex. Tourism Australia will spend
approximately A$180 million over the next three years rolling out the evolving campaign in its key international markets and in Australia. It will be active in 18 of Tourism Australia’s key global markets by the end of 2012.
www.tourism.australia.com/TNLA
BRITISH Airways and Brand USA have got together to run an inaugural Mega Fam for UK travel agents. The trip will incorporate multiple destinations across the US and will be designed to showcase the diversity and range of experiences available, as well as BA's product. The fam follows news that BA has signed a deal to position itself as the first 'Founding Airline Partner' in the UK for the new Brand USA tourism marketing body. As a founding partner BA will work with Brand USA on a number of initiatives to promote the destination, including industry and travel agent activity and advertising campaigns in the UK trade and consumer press. Under the argeement BA will receive
exclusive airline recognition and Brand USA benefits in the UK, such as priority on new initiatives, promotions and major marketing co-op campaigns, as well as inclusion at all Brand USA functions at major industry events. Brand USA was established by the
Travel Promotion Act in 2010 to spearhead the nation's first global marketing effort. The organisation aims to ultimately increase visitor numbers to the USA.
www.DiscoverAmerica.com
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