BAHAMAS top tips...
• Target Yachties… “There are a lot of
different sailing regattas
the UK over the first six months of the year and are optimistic that we can turn this into a double digit increase for the year and further build upon it as we introduce a new programme of trade-focused marketing activity to support our consumer campaigns. “Our 2012/2013 campaign, with a strong emphasis on the trade, will highlight the romance of The Islands of The Bahamas. “We will be giving unprecedented support to agents and tour operators to broaden their product knowledge to help them confidently sell the main 16 islands. We will include enhanced training programmes, with a simplification of the attractions of the various islands, training events around the country, plus agent fam trips, with places available through incentive booking programmes.”
Room Report Destination resort the Baha Mar Bahamian Riviera is scheduled for completion in December 2014. Set on a half-mile of white-sand it
promises the largest casino in the Caribbean, a show lake with fountains, shopping village and entertainment venues, plus a Jack Nicklaus golf course. Four luxury hotel brands will offer accommodation: Mondrian, Grand Hyatt, Rosewood and the Baha Mar Hotel and Casino. Meanwhile, Cocodimama Resort on Eleuthera closes in September for renovation, reopening spring 2013 as a 42-room four-star with an additional 30 beachfront suites. The Cove Eleuthera is now under new ownership and will re-open on November 1, with 52 guest rooms.
Ask the Operator KIM VALENTE Owner/Director Bahamas Flavour “We’re seeing more
Previous page: taking it easy on Kamalame Cay, Andros; Top right: Junkanoo celebrations; Hope Town signage on Elbow Cay Island; making conch salad, Horses on the beach; local fi sherman and storyteller Bone Fish Folley, Grand Bahama Island; local beer, chilling
36 October 2012 •
www.sellinglonghaul.com
requests for two-centre holidays, combining Nassau and one of the Out Islands. Nassau has super nightlife, the most hotels and lots of sightseeing, while Abaco is known for sailing, Bimini for fishing and Grand Bahama for beaches, golf and gaming. We feature all 16 islands that welcome tourists. New properties for us include Gems at Paradise on Long Island, famed for its sandy beaches and rocky bluffs and popular for weddings and honeymoons, our top niche market.”
around the islands, including the All-Andros Regatta (July 12-15 2013) and the Family Island Regatta of sloop sailing, Great Exuma which will
celebrate its 60th anniversary in 2013”
JULIE ANGOVE
Public Relations Consultant, Bahamas Tourist Office
• Appeal to the Discerning… “The Bahamas feels a little more exclusive than some of the other
Caribbean islands and the beaches are amazing” STEPH DILLNUTT
Team Lead Caribbean, Sales, Kuoni
• Flag up the Watersports… “Diving is fabulous, crystal- clear waters with wrecks and unspoilt reefs teeming with marine life” HELEN TABOIS
Senior Product and Marketing Manager ITC Classics
• Consider Switch Selling… “If your clients like Turks & Caicos or Bermuda but you cannot find availability, The Bahamas is a great alternative” PHIL BARRATT
Product Manager for Caribbean, Gold Medal
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