SOUTH AFRICA
market property featuring 122 rooms. Another Radisson Blu is also under development.
From the Front Line CAROLE MCFADDEN
Reservations Manager African Pride “South Africa continues
to be the best-selling destination for us, with repeat visitors increasing every year and finding new areas. “Cape Town, the Garden Route and
Kruger are still the most popular optione but other places like Kosi Bay in KwaZulu-Natal, where nature, culture and adventure collide and the water is so clear it’s known as the ‘Aquarium’; the malaria-free Madikwe Nature Reserve; and the beautiful fishing village of Paternoster, which ‘in-the-know’ Capetonians use as a weekend getaway, are fantastic
alternatives to the more well-worn holiday track”.
JAMES WESTRIP Africa Collection “South Africa’s value- for-money proposition is
back in play, with the rand helping out and hotel rates having been relatively stagnant for the last several years. “Single-centre stays in Cape Town are on the rise, and itineraries with fewer stops are proving more popular. This is partly due to South Africa’s very high repeat business and partly due to changes in travel patterns. “The demographic of visitors to
South Africa is broadening, with families, younger people and adventure seekers all interested.”
MICHAEL CREIGHTON Product Manager Travel 2 “South Africa is selling
From left: South Africa's wildlife is one of the country's major draws; Fishing in the Drakensberg; South African wine is up there with the best
very well for Travel 2, with Cape Town, the Cape Winelands and Kruger National Park all on the increase. The
16-day Grand Tour of South Africa escorted tour is doing particularly well. It’s a small group tour which visits all the country’s main destinations including Kruger National Park, KwaZulu-Natal, the Garden Route and Cape Town, plus it’s great value for money. The airfare costs are traditionally a barrier to sale, however we have been able to secure some fantastic airfares to South Africa.”
JOHN PARKER Product Manager South Africa, Premier Holidays “Sales for South Africa
this year are showing an increase of some 24% on 2011, with KwaZulu Natal selling particularly well. “Cape Town continues to be a must element of almost every South Africa holiday. Self-drive holidays from the Western Cape to the Eastern Cape (via the Garden Route) are increasingly popular with clients, who benefit from the flexibility of hiring their own car.” “South Africa is still perceived as a reasonably expensive destination
“South Africa’s value-for-money proposition is now back in play, with the rand helping out and hotel rates relatively stagnant”
so we have striven to add value to packages, as well as working with key hotels and lodges to create tactical offers and reduced room rates for the slower sales periods. “The demise of SAA’s direct flights
from London to Cape Town has provided us with some challenges but we have been able to switch to alternative carriers that are still operating this routing.”
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