USA: The Southwest SOUTHWEST
The Southwest’s icons – Las Vegas, LA, the Grand Canyon, theme parks and ranches – are well known but there’s plenty more to discover off its highways and byways, says Neil Murray
T
he Southwest USA’s appeal to British visitors is
obvious: the star attrac- tion of Hollywood and Los Angeles, the glitz and glamour of Las Vegas, the sophistication of San Francisco, the drama of the Grand Canyon, to name but a few. But with the current Brand USA
marketing campaign encouraging Brits to look farther afi eld and investigate new areas of the country, now is the time to focus on those south-west states of California, Nevada, Arizona and New Mexico and suggest that customers should check out what else they have to offer. Fly-drive trips allow visitors to see
places they have seen on countless fi lms and TV shows and then head out to explore some of these states’ less-famous but nevertheless appealing destinations.
16 October 2012 •
www.sellinglonghaul.com
CALIFORNIA California’s 840-mile long coastline stretches from the Mexican border in the south to the state line with oregon in the north. The Golden State’s famous theme parks – Disneyland, Universal Studios hollywood (The Wizarding World of Harry Potter opens in 2013) and Legoland California (the fi rst Legoland Hotel in North America is currently under construction) – cities (Los Angeles, San Francisco and San Diego) and sunshine (300 days a year) attract almost a quarter of a million Brits every year. Fly-drive holidaymakers could take a trip over the mountains to Palm
Passages
Springs (where a 26ft-tall statue of Marilyn Monroe has been unveiled recently, marking the town in which she was discovered), follow the famous Pacifi c Coast highway between Los Angeles and San Francisco, explore the Napa Valley wine country, or camp out in Yosemite National Park.
Left to right: San Francisco’s skyline on a sunny day; the Simpsons-inspired Krustyland at Universal Studios, LA; the dramatic Big Sur on California’s central coast; a petrifi ed forest in
Arizona; San Francisco’s iconic Golden Gate Bridge; the new Marilyn Monroe statue in Palm Springs, California
STuART hALL
MATT BonnER LAuRA GELDER
MATT BonnER
STuART hALL
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