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24 METALCON SHOWGUIDE 2012 I www.metalconstructionnews.com Educational Sessions Seminars


Builders and various construction related organizations for continuing educa- tion credits. She currently serves on the consensus committee of the National Green Building Standard (ICC-700). She has been an active participant in defending and protecting the inclusion of cold-formed steel framing during the deliberations and hearings for the development of the International Green Building Code (IgCC), ASTM–E60 Standards, Leadership in Energy and Envi- ronmental Design (LEED), and ASHRAE 189.1.


E10 Getting Your Metal Products Specifi ed Craig K. Haney, FCSI, CCS, SCIP, Ron Blank and Associates, San Antonio


The seminar has successfully helped building product manufacturers, members of trade organizations and other construction professionals build relationships with designers and architects. For more than 20 years, Craig Haney has helped educate professionals in these groups on how to become a valuable resource for the design community and benefi t by getting their products specifi ed.


E09 Capture Your Part of the Growing Insulated Metal Panel Market: The Devil is in the Detailing Sponsored by Metal Buildings Institute


Steve Webster, President, The Metal Building Institute, Current Past President, Metal Building Contractors and Erectors Association and President of Dutton & Garfi eld Inc., Hampstead, N.H. Ken Buchinger, Vice President of Business Development and Research & Development, MBCI, Houston


More building owners and architects are asking for IMP systems in their projects because they recognize the superior appearance and performance of these insulated metal panel systems.


In this course Steve Webster and Ken Buchinger share their expertise to give you an overview of this growing market. They’ll also supply you with important details so you can chart your course for success in this market segment. Combining their perspectives as a successful contractor and a large metal panel manufacturer, they’ll explain how to identify the right prod- uct for each application, practical tips for material handling, and techniques for proper installation.


Using examples from completed industrial and commercial buildings, they’ll provide practical, and hands-on learning in the classroom and the exhibit hall. You’ll learn important details such as how to ensure the systems seal tight so the building will pass the blower test frequently used to determine air leakage. Part of the program will also cover how IMPs can help earn LEED credits when needed and sources to access for more information about the market for IMPs.


Steven R. Webster is president of Dutton & Garfi eld Inc., a design-build/ metal building contractor founded in 1970 and headquartered in Hampstead, N.H. Steve has more than 40 years of experience in commercial and industrial metal building design/build construction. Steve is a graduate of Wentworth In- stitute of Technology in Boston and the current national past president of the Metal Building Contractors and Erectors Association and the current president of the Metal Buildings Institute.


Ken Buchinger began working at MBCI in March 1988. He currently is vice president of business development and research & development. Throughout his tenure, he has been responsible for handling fi eld problems, developing weathertightness warranties, erector training, research and development certifi cations, and creation and management of the MBCI installation manu- als and catalogs. Prior to working at MBCI, Ken was co-owner of Whitehouse Construction Co.


Craig developed this seminar with Ron Blank, whose company is focused on building relationships between design professionals and product manufac- turers in a way that is less about sales and more about partnership and an exchange of expertise. Blank and Associates shows manufacturers how to be the “expert” in their product fi eld and a valuable resource to architects. This seminar will have a powerful impact on the way manufacturers think about how they relate to design professionals.


Trained as an architect, Craig is an independent lead spec writer for several well-known architectural fi rms. He also writes guide specifi cations for manu- facturers and trade groups so architects have the right information and format to specify products. Craig’s unique perspective makes him a perfect presenter on this topic because he continually sees both sides of the spec and is con- stantly aware of what is needed to correctly specify products.


Key points Craig covers in this presentation are: • How to talk to design professionals • How A&E fi rms are structured • Phases of design & construction • Identifying decision makers • Presentation and follow-up etiquette • What design professionals expect from you • How to use literature correctly • Designing a useful technical catalog • Writing three-part CSI guide specifi cations • What to include on your website • How to get your products specifi ed


Craig K. Haney, FCSI, CCS, SCIP, specializes in construction technology and specifi cations. He has more than 30 years experience in the fi elds of archi- tecture and construction with 20 of those years dedicated to specifi cations, construction technology and historic restoration. Craig is a nationally known lecturer and author on these topics. Craig also spent eight years perform- ing technical reviews of the SPECTEXT master specifi cation system for The Construction Specifi cations Institute (CSI). He has served as consultant to The American Institute of Architects (AIA) on the MASTERSPEC specifi cation system and as special consultant to CSI on the conversion of civil engineering specifi cations to CSI principles.

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