Continued FROM page 2 Tip #3: Create A Message That Matches Your Culture
So your customer reads an edgy, funny message that draws him or her to your restaurant. They’re expecting something fun and maybe even a little hip. Instead, they experience the same thing they get in every other mom and pop burger joint. They go home disappointed and probably not very enthusiastic about coming back.
The most successful marketing campaign has complete harmony between the image that’s projected and the one your customer actually experiences in your restaurant.
Luckily for you, this is precisely why you have an advantage over the big chains in your area: you can make your restaurant’s culture unique and inviting in a way chains simply can’t. They’re shooting for the lowest common denominator. You can offer so much more.
Of course, creating a culture your customer will fi nd enticing takes some real effort. You have to hire staff that buys into the culture you want to create. You have to train that staff. You have to create and design a menu. And you have to tie all that in to your marketing campaign.
The good news is that if you can build a successful image and get your customers to buy into that image through a smart marketing campaign, you’ll be able to beat the pants off your local chain restaurant. In the end, people value unique brands that have a clear identity. Your ability to create that identity is the key to your success.
Modern Placemats, Table Runners, and Tray Liners
Chilewich® Bamboo
and textiles. Woven textiles are durable, contain bacteria resistant Microban®
offers an extensive range of standard styles, colors , easy to clean and can be washed in
180° sanitizer. These award winning products are made almost entirely in the USA and can be custom cut to use as a liner to fit any tray!
Model Type
BAMBOO 0025 0026 0059
Basketweave Size Sale Price
Rectangle 14" x 19" $ 44.95/4pk. Rectangle 12" x 16" $ 114.95/12pk. Square
0061 Table Runner 14" x 72" $ 39.95/ea. 0095
Round
BASKETWEAVE 0025 0026 0059
13" x 14" $ 42.95/4pk. 15" dia. $ 48.95/4pk.
Rectangle 14" x 19" $ 44.95/4pk. Rectangle 12" x 16" $ 114.95/12pk. Square
0061 Table Runner 14" x 72" $ 39.95/ea. 0095
Round
MINI BASKETWEAVE 0025 0026
Mini Basketweave 4
eTUNDRA.com
Shop the full line of Chilewich tablewear at
etundra.com/chilewich TUNDRA RESTAURANT SUPPLY
800.594.4183
13" x 14" $ 42.95/4pk. 15" dia. $ 48.95/4pk.
Rectangle 14" x 19" $ 44.95/4pk. Rectangle 12" x 16" $ 114.95/12pk.
0061 Table Runner 14" x 72" $ 39.95/ea. Available Colors
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60