NEWS UNITED KINGDOM Multimedia experience for flagship store


LINGERIE BRAND Victoria’s Secret New Bond Street flagship store in London has invested in state-of-the-art technology to enhance its customer experience. Bespoke in-store technology from PlayNetwork includes 30 Sharp digital screens making up what is thought to be the largest videowall of its kind in Europe and which can be controlled remotely from virtually any smart device including iPad, iPhone and tablets. Store fitting and furnishing


have been designed to enhance the digital experiences. The centre point of the store design is a mirrored hallway reflecting animation from the ultra-thin bezelled HD LCD videowall. Samsung videowalls are integrated into the shop fitting (including in cash and wrap areas), to complement the store environment and layout. Content is regularly


Recent highlights


updated including live feeds to the latest fashion shows. Audio comes from discrete


speakers which are calibrated with three custom volume settings depending on the time of day – these are controlled by store staff. The backbone of the


graphics element of the two videowalls is provided by Matrox video cards which are installed in PCs built by Trenton Systems. Dharmendra Patel,


managing director of PlayNetwork EMEA, said: “Working with Victoria’s Secret on a consultancy basis, and using the kind of technology normally reserved for military installations, we have given them the opportunity to paint a canvas with whatever content they choose and then integrate it with their various channels for a consistent customer experience.” www.playnetwork.com


DIS partners agree deals in Middle East QATAR


TWO OF Danish Interpretation Systems’ partners have recently closed prestigious project deals in Doha, Qatar. DARWISH Technology will supply four DCS 6000 Digital Conference Systems to the Faculty of Islamic Studies, while Consolidated Gulf Company will deliver a four- channel digital IR system with 250 receivers to the Traffic & Patrol Headquarters. While one room at the


Faculty of Islamic Studies will


be equipped with 300 flushmount FD 6121 units, four-channel digital IR language distribution for all delegates and an extensive SW 6000 software package, three other rooms will feature a total of 115 DC 6120P microphone units. This is the biggest order for DIS from Qatar this year. Still under construction,


the Traffic & Patrol Headquarters will include an auditorium equipped with a


AMINA TECHNOLOGIES UNVEILS NEW ‘INVISIBLE’ SPEAKER Launched at CEDIA 2012, the new loudspeaker is designed for residential audio applications where wide high frequency is required, such as home theatres.


CINEVERSUM APPOINTS GENESIS TECHOLOGIES IN EUROPE Cineversum, which describes itself as ‘projector jewellers’ for the custom installation sector, has appointed Genesis Technologies as its exclusive European distributor to serve dealers in the UK, France, Benelux, Switzerland, Spain and Portugal.


ONKYO AND SONI EMOTION RELEASE ILUNAR 3D SOUND SYSTEM The new iLunar residential audio system incorporates Onkyo’s 3D sound processing technology.


Chris Hellmuth and Roland Obeid


DCS 600 system. This is set to be installed in a few months. www.dis.cc


CORE BRANDS UNVEILS NEW APPROACH TO ITS BUSINESS The company has detailed its new focused management structure,


featuring eight dedicated brand managers, that will integrate its product development and marketing functions.


CRESTRON INTRODUCES NEW TOUCHSCREEN AT CEDIA EXPO 2012 Crestron’s latest tablet touchscreen features Core 3 UI graphics, edge-to- edge glass and built-in Rava SIP Intercom technology. Also new is airConnect – a near field communication control system.


BANG & OLUFSEN TO DISTRIBUTE SIM2 MULTIMEDIA PROJECTORS Bang & Olufsen’s 900 stores worldwide will now sell SIM2 projectors. The agreement will focus on the DLP-based projectors from the SIM2 Multimedia range.


HYDRACONNECT LAUNCHES HSS-3 MATRIX PROCESSOR FOR CONTROL4 SYSTEMS The company has also released system drivers to allow both HSS-2 and HSS-3 matrices to integrate with Crestron iRule and RTI systems.


To read these stories and the rest of our residential coverage, go to


www.installation-international.com/residential


HabitechPro™ supporting AV system integration


HDBaseT™ is the emerging standard designed to deliver 5Play™ convergence over a single Cat6 cable. It provides a reliable and robust solution to transmit and switch high resolution 1080p video/audio + control (IR & RS-232) + Ethernet to multiple displays over distances up to 100m.


 Point-to-point extension kits and full switching matrices available.


HDBaseT™ point to point extension kits available from £360 + VAT SRP


UK trade distributor for:


Contact: Daryl Brennan Tel : 07757 942894 / Email : daryl.brennan@habitech.co.uk www.installation-international.com October 2012 5


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