NEWS UNITED KINGDOM NEWPARTNERS
Biamp Systems has appointed AACK as its exclusive distribution partner in the Republic of Korea. AACK will distribute the full range of Biamp Systems’ audio solutions. Biamp products are used in installations throughout the country, such as Chung-La U-City and Ok-Soo Catholic Church.
www.aack.co.kr www.biamp.com
Glasgow-based CUK Audio has been named as the UK distributor for Pan Acoustics’ Pan Beam range. Pan Beam self-powered, DSP controlled column loudspeakers are designed to provide a solution for speech and music even in the most difficult of surroundings.
www.cuk-audio.com www.pan-acoustics.de
Midwich is now the exclusive distributor for Altona’s LinkCast wireless HD audio/video system. LinkCast provides an easy way for users to get content from up to five HD sources – including laptops, game consoles and Blu-ray players – to displays, projectors or AV receivers without cables.
www.altona.com www.midwich.com
Sahara Benelux has joined the European sales network of Advantech, covering the digital signage market in Benelux. Headquartered in Eindhoven, the Netherlands, Sahara has over 12 years of experience in distributing interactive audiovisual equipment and solutions.
www.advantech.eu www.saharabenelux.nl
Square Group acquires Digital Vision to grow AV business
By James McGrath
IT SOLUTIONS provider Square Group has expanded its presence in the audiovisual solutions market with the acquisition of Digital Vision AV. The move comes as the Apple Premium Reseller looks to integrate its current IT solutions for business, education and hospitality with dynamic AV solutions based around digital signage, projection and audio. Square Group already had a history of working with Digital Vision; Darren King (pictured), Square Group
RUSSIA Polymedia switches education partner As we went to press, the
RUSSIAN SYSTEMS integrator Polymedia has taken the decision to extend its offering of interactive solutions for the education sector, while at the same time ending its partnership with manufacturer SMART.
integrator was set to announce the start of a collaboration with a new manufacturer. “Now the situation in the market is changing, and we decided to increase our offer [with] not only whiteboards but a new system of assessment of education quality,” said a spokeswoman. “Under the new solution we [can] make integrated projects better and more efficient.” Polymedia was the first company to bring interactive whiteboards (IWBs) to the Russian market, some 15 years ago. Since then it has
invested significant resources in the integration of interactive solutions into Russian schools, colleges and universities, and into the educational community as a whole. The company says that it has maintained at least a 40% share of the Russian market for SMART throughout this period, peaking at 45.6% in 2008. “We have always promoted the interactive whiteboard as an intelligent product that requires substantial support,” said Elena Novikova (pictured), Polymedia CEO. “The approach to the promotion of products on the
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principles of mass-market is not suitable for Polymedia as a commercial company exploring the Russian market or as a company working closely with the Russian education industry. Despite the termination of the contract with SMART, we will not stop developing the direction of solutions for education and, following our principle of progress and self- perfection, we are ready to present new solutions to the market.” Polymedia will supply
SMART equipment until the end of 2012.
www.polymedia.ru
CEO, felt it was the right time to “do something more tightly integrated” with the AV company.
King added that the move
reflected the convergence of IT and AV solutions in all types of commercial and educational environments. “By bringing Digital Vision into the group, it strengthens our overall solution offerings for all IT and AV requirements,” he explained. Paul Mayhew, founder of Digital Vision – who worked for Square Group over a decade ago – commented: “Today, people are using technology that overlaps IT
and audiovisual, and to try and find an integrator that had a good understanding of both IT and AV solutions is really quite rare within the market. So it made sense that, with Digital Vision growing, we could grow faster by finding the right IT company to help drive the partnership forward.” King finished: “We often get
pigeonholed as purely an Apple reseller, when our business goes a lot deeper than that. Paul will see that our existing clients have the opportunity to see how we can supply new AV solutions for their businesses.”
Square Group recently took
up residence at its new offices on Maltby Street, London SE1.
www.squaregroup.co.uk www.digitalvisionav.co.uk
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