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ave you ever heard, “I don’t have kids, what fun is an event at a waterpark?” Good question and one that I’ve experienced personally. Sure, waterparks are great for the folks who are bringing their families, but why would the singles in your groups be excited to come to your event? Who better to ask than an expert in “America’s Waterpark Capitol of the World” in Wisconsin Dells. Julia Randles, Communica- tions Specialist and Events Manager with the Wisconsin Dells Visitor & Convention Bureau, Inc. shares that a round of research con- ducted a few years back for the Wisconsin Dells Visitor & Convention Bureau produced a statistic that surprised a lot of people in this popular tourism community - fully 25% of visitors to the Dells were coming without children. The “Dells for grown-ups” phenomena played out with couples and groups of friends visiting spas, touring wineries, playing the championship golf courses, dining at the classic Wisconsin supper clubs and shopping upscale boutiques. Oh yes, and they were going to the waterparks! Turns out those traveling sans kids loved the waterparks and relished the chance to test out all the extreme adrenaline-inducing slides and rides and perhaps reserve a luxury poolside cabana with air conditioning, wifi, flat screen TVs and comfortable seating. Randles notes, “It’s also important to point out that the largest waterpark resorts in Wisconsin Dells are more like complexes than resorts. They often include indoor amusement parks, themed restaurants, retail and spas, giving meeting attendees who prefer not to don a swimsuit lots of choices of how to spend their free time.” With this being said, based on your attendee demographics, you can put a whole different spin or at least an addition to your traditional marketing for your meetings. Using this information can help your attendees see the less obvious attractiveness to your event. Offer more details on what there is to do during free time, as well as incorporate some of these amenities and even planned trips for groups. You can arrange for optional tours, golf outings, or shopping during some of the “free time” that was assumed to be spent in the waterpark.


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