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These include: • Lambeau Field Stadium tours • Visits to the Hall of Fame and Green Bay Packers Pro Shop • Events are planned around games and training camp as well as Packers related events like Fan Fest and Draft Day, etc.


• Scavenger Hunts, Amazing Races, etc. • Satellite Conference at Lambeau while main events are in another state-satellite feeds on Tundra Vision so each group could see and interact with each other


• Events in seating bowl • Players and personnel as speakers and special guests


race track, which is the only entertainment combo of its kind.” Attendees can also: • Experience the thrill of riding shotgun • Drive an authentic NASCAR stock car • Drive personal vehicles around the track after agreeing to certain rules and regulations


“We want to live up to our motto-The Best Guest Experience in Motorsports!” concludes Switzer who markets space availability through the website, social media and word of mouth. Target Field: 2011 Sports Facility of the Year & Home to the Minnesota Twins minnesota.twins.mlb.com/min/ballpark/ events/index.jsp


Location: Minneapolis, MN 1st Started Hosting Events: January 2010 upon completion of the ballpark # events in 2011: 277, with 54 percent being corporate meetings # events forecasted in 2012: 280 Staff: Field Events Department is a team of four full-time employees and one in- tern plus two tour department employees Jessica Dooley, Target Field Events Coordinator, explains that


Kansas Motor Speedway


www.kansasspeedway.com/Track-Info/ Facility-Rental.aspx Location: Kansas City, KS 1st Started Hosting Events: 2001 as an alternative way to produce revenue # events in 2011: 120 # events forecasted in 2012: 50, Loca-


tion is going through track repave and an infield construction project Staff:


Entire staff is responsible


for marketing but Jodi Switzer, Special Events and Gate Operations Manager, manages events.


Switzer says, “The Kansas Speedway is a blank canvas that al- lows planners to be creative with events and has space for events to grow because we can accommodate 10 to 100,000 people. In addition, we just opened The Hollywood Casino on turn 2 of our


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Target Field is first and foremost a ballpark but that it was designed with the intention of being a year-round facility. “Even with a full baseball schedule, there are still hundreds of days when games are not being played, so it knows no season and naturally lends itself to be multipurpose,” she says. “We work to create an atmosphere, dynamic and event experience that truly wows!” • Participants can: • Get exclusive behind the scenes tours with one-of-a-kind access to the ballpark


• Have home plate photo sessions • Rent the 1090p high definition video board • Arrange alumni player appearances • Have the Twins’ mascot (TC Bear) make an appearance • Put up a static image like a welcome greeting or company logo


• Play a video or do a Power Point presentation on the video board while guests are seated in the stands


• To fill the space Jessica and her team market in a number of ways including:


• In-game marketing pieces • Twins radio and TV spots and drops • Video board messaging • Concourse kiosk, used a dozen times annually • TwinsFest (Fan festival at the end of January)


MIDWEST MEETINGS FALL 2012


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